Mikael Hedberg

Wildcard
DISC Type : ics

Founder and CEO at ADMARES

Turku, Southwest Finland, Finland

Overview

Mikael Hedberg is the Founder and CEO of ADMARES, a company revolutionizing the construction industry by applying shipbuilding principles to real estate. He previously founded ALMACO Group, a leader in the marine construction sector. He holds a Master of Science from Åbo Akademi University and leverages his extensive background to industrialize building manufacturing.

Described as a shipbuilders son, Mikael co-founded his first company, ALMACO Group, with his father, bringing his familys marine industry legacy into a new entrepreneurial sphere.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Off-site Manufacturing
Champions moving construction from building sites into automated factories to significantly improve quality, efficiency, and sustainability in the real estate sector.
Shipbuilding Innovation
Applies decades of expertise from the marine and offshore industries to solve complex construction challenges for both land-based and floating real estate projects.
Construction Automation
Partners with technology leaders like Siemens and Porsche Consulting to develop robotic-driven smart factories for the mass production of buildings.

Media Appearances

ADMARES CEO joins Siemens’ The Optimistic Outlook Podcast. Featured in ADMARES

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ADMARES : Challenging the Conventional. Featured in EME Outlook Magazine

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Work History

1-2015
Founder and CEO at ADMARES
Group Executive VP and COO at ALMACO Group
Founder and CEO at ALMACO Group
Sales Director at MacGregor

Education

1990 - 1994
Master of Science - MS from Åbo Akademi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Turku, Southwest Finland, Finland Job Level : Leadership Designation : Founder and CEO at ADMARES
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Insights For Selling To Mikael

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mikael

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Mikael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mikael take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mikael

Personality Compatibility


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