Mike Anderson

Pioneer
DISC Type : IDs

Customer Experience Manager at Roberts Equipment Inc

London, Canada Metropolitan Area

Overview

Mike is a Customer Experience Representative with deep roots in the construction, agricultural, and industrial equipment sectors. A journalism graduate from Humber College, he has a rich background as an editor, writer, and marketing manager. Colleagues describe him as a knowledgeable, hard-working, and passionate team player who excels at storytelling.

He has a long-standing passion for the equipment industry, starting his career in journalism in 1995 and becoming an early advocate for using social media and new technology to engage with industry readers.

Unique fact: As a journalist, he was recognized for being an early adopter and advocate of using social media to reach and engage with his readership.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Customer Retention
Highlights the critical role of parts and service teams in securing repeat business, a core philosophy in his customer experience position.
Heavy Equipment Industry
His entire career, from journalism to customer service, has been dedicated to the North American heavy equipment and agricultural machinery sectors.
B2B Content Strategy
Leverages his extensive background as an editor, writer, and videographer to create compelling content and marketing initiatives for industrial B2B clients.

Media Appearances

Mike has no verified media appearances

Work History

8-2023
Customer Experience Manager at Roberts Equipment Inc
6-2019 - 8-2023
Marketing Manager, North America at Cleanfix North America
10-2016 - 5-2019
Senior Account Manager at Marketing Strategies
1-2014 - 10-2016
Editor at BNP Media
10-2012 - 1-2014
Copywriter, Editor at Freelance Marketing Communications & Public Relations

Education

1984 - 1986
Journalism from Humber College

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, Canada Metropolitan Area Job Level : Middle Designation : Customer Experience Manager at Roberts Equipment Inc
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mike

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are generally fast movers and can take quick decisions
  • Can Mike take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mike

Personality Compatibility


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