Mike Fitzgerald

Commander
DISC Type : D

Regional Vice President - Retail and Consumer Goods (Second Line) at Salesforce

Greater Chicago Area, United States

Overview

Mike Fitzgerald is a Regional Vice President at Salesforce for Retail and Consumer Goods, specializing in SaaS sales, marketing, and customer success. He has a proven history of building teams that exceed revenue goals. Colleagues describe him as positive, energetic, and strategic.

Outside of work, Mike is an avid Cincinnati Bengals fan, expressing great excitement for the Super Bowl. He follows partnerships between major brands and creators, showing a keen interest in modern marketing collaborations and eco-conscious brands.

He was particularly enthusiastic about a Super Bowl collaboration between MrBeast and Salesforce/Slack.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Retail Tech Innovation
Leads Salesforce's Retail and Consumer Goods division and has highlighted customers using tech like MuleSoft IDP to accelerate fulfillment.
Sales Team Building
Focuses on developing leadership pipelines and building high-performing teams, previously leading his high-tech team to 171% quota attainment.
SaaS Revenue Growth
His career is centered on leading revenue-generating functions for SaaS companies, with expertise in molding teams that surpass financial goals.

Media Appearances

Mike has no verified media appearances

Work History

9-2025
Regional Vice President - Retail and Consumer Goods (Second Line) at Salesforce
5-2022 - 9-2025
Regional Vice President - Commercial High Tech (First Line) at Salesforce
4-2021 - 5-2022
Chief Revenue Officer (CRO) at Vertical
10-2020 - 4-2021
Head of Sales at Vertical
11-2018 - 10-2020
Vice President of Sales and Customer Success at Wonderlic, Inc.

Education

1997 - 2001
BS from University of Rhode Island - College of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Chicago Area, United States Job Level : Senior Designation : Regional Vice President - Retail and Consumer Goods (Second Line) at Salesforce
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If convinced, they can reach decisions quite fast.
  • Can Mike take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mike

Personality Compatibility


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