Mike Gunawan

Inquirer
DISC Type : cd

Experience Designer at Amber Lounge

Singapore, Singapore

Overview

Mike Gunawan is an Event Strategist with over 10 years of experience in Singapore and Indonesia, specializing in B2B events and exhibitions. He focuses on designing strategies to attract visitors, engage qualified leads, and accelerate sales journeys. He holds a Bachelors in Business Administration and is a Certified AI Business Professional.

As a Founding Member of the World Experience Organization, Mike is passionate about "experientialism over materialism. " He believes in designing experiences that not only drive profit but also improve wellbeing and build better societies. He advocates for using all senses to create more inclusive and enriching experiences for everyone.

Unique fact: Mike co-developed the Strategic Event & Experience Design (SEED) methodology to help marketers achieve better results through strategically crafted events.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Exhibition ROI
Focuses on helping exhibitors optimize their entire event lifecycle—from pre-show promotion and booth traffic to post-show lead follow-up—to accelerate sales.
Experience Design
A core philosophy evident from his work with WXO and past roles. He believes in designing multi-sensory, transformative experiences that enhance human connection and perception.
Attendee Engagement
Emphasizes turning passive visitors into active participants through live interaction and conversation strategies to qualify leads and drive meaningful connections.

Media Appearances

Mike has no verified media appearances

Work History

4-2025
Experience Designer at Amber Lounge
5-2024
Head of Event & Marketing at Into The Moneyverse
5-2024 - 3-2025
Experience Strategist at THE LUMENERE GROUP
2-2022
Founding & Council Member at WXO - World Experience Organization
5-2015
Event Strategist at LiveLife

Education

2000 - 2004
Bachelor in Business Administration from Ritsumeikan Asia Pacific University
Education details unavailable from Canisius College (Kolese Kanisius)

More Information

Social Presence :

Prographics :

Exp : 21 Location : Singapore, Singapore Job Level : Junior Designation : Experience Designer at Amber Lounge
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mike

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mike take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mike

Personality Compatibility


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