Mike Gunawan is an Event Strategist with over 10 years of experience in Singapore and Indonesia, specializing in B2B events and exhibitions. He focuses on designing strategies to attract visitors, engage qualified leads, and accelerate sales journeys. He holds a Bachelors in Business Administration and is a Certified AI Business Professional.
As a Founding Member of the World Experience Organization, Mike is passionate about "experientialism over materialism. " He believes in designing experiences that not only drive profit but also improve wellbeing and build better societies. He advocates for using all senses to create more inclusive and enriching experiences for everyone.
Unique fact: Mike co-developed the Strategic Event & Experience Design (SEED) methodology to help marketers achieve better results through strategically crafted events.
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