Mike Gunawan in

Mike Gunawan

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Experience Designer at Amber Lounge
📍 Singapore, Singapore

Mike Gunawan is an Event Strategist with over 10 years of experience in Singapore and Indonesia, specializing in B2B events and exhibitions. He focuses on designing strategies to attract visitors, engage qualified leads, and accelerate sales journeys. He holds a Bachelors in Business Administration and is a Certified AI Business Professional.

As a Founding Member of the World Experience Organization, Mike is passionate about "experientialism over materialism. " He believes in designing experiences that not only drive profit but also improve wellbeing and build better societies. He advocates for using all senses to create more inclusive and enriching experiences for everyone.

Unique fact: Mike co-developed the Strategic Event & Experience Design (SEED) methodology to help marketers achieve better results through strategically crafted events.

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Experience
21 Years
Current Role
Experience Designer
Job Level
Junior
Location
Singapore, Singapore
Personality Overview

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Priorities

Topics Mike cares about

B2B Exhibition ROI
Focuses on helping exhibitors optimize their entire event lifecycle—from pre-show promotion and booth traffic to post-show lead follow-up—to accelerate sales.
Experience Design
A core philosophy evident from his work with WXO and past roles. He believes in designing multi-sensory, transformative experiences that enhance human connection and perception.
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Career

Work history

4-2025
Experience Designer
Amber Lounge
5-2024
Head of Event & Marketing
Into The Moneyverse
5-2024 - 3-2025
Experience Strategist
THE LUMENERE GROUP
2-2022
Founding & Council Member
WXO - World Experience Organization
5-2015
Event Strategist
LiveLife
In the press

Media appearances

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Education
2000 - 2004
Bachelor in Business Administration
Ritsumeikan Asia Pacific University
Education details unavailable
Canisius College (Kolese Kanisius)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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