Mike Hill

Trailblazer
DISC Type : DI

Co-Founder at Smiile

Sydney, New South Wales, Australia

Overview

Mike is a serial entrepreneur specializing in bootstrapping SaaS companies, having co-founded ventures like Curator. io, Frill. co, and Smiile. He transitioned from a career in advertising, where he founded and led Holler Australia as CEO. People who have worked with him describe him as an innovator, genuine enthusiast for technology, and an inspiring mentor.

Outside of building companies, Mike prioritizes a lifestyle that allows him to work on his own terms with people he considers friends. He values having a life outside the office, which includes activities like fishing and walking his kids to school. He is a proponent of building sustainable businesses over chasing high-growth, venture-backed models.

After selling his successful ad agency, he set out with the ambitious goal of building ten micro-startups, and has launched five so far.

Personality Overview

Friendly But Fast

Achievement-Oriented

Informal

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

Bootstrapping Businesses
He is an unapologetic advocate for bootstrapping, believing it offers more control and resilience, and has built his portfolio of five SaaS companies without venture funding.
Customer-Led Growth
He co-founded Frill. co, a customer feedback tool, and emphasizes understanding the user's problem better than anyone else as a core growth strategy.
Founder Collaboration
His business model involves partnering with a small group of trusted co-founders for each new venture, stressing the importance of working with people you like personally.

Media Appearances

Mike has no verified media appearances

Work History

11-2025
Co-Founder at Smiile
6-2024
Co-Founder at Flook.co
1-2022
Co-Founder at Juuno.co
1-2021
Co-Founder at Frill.co
9-2017
Co-Founder at Curator.io

Education

1997 - 2001
Bsc from University of Nottingham
1992 - 1997
Education details unavailable from Wellington College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Co-Founder at Smiile
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Mike take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mike

Personality Compatibility


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