Mike Hill in

Mike Hill

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Co-Founder at Smiile
📍 Sydney, New South Wales, Australia

Mike is a serial entrepreneur specializing in bootstrapping SaaS companies, having co-founded ventures like Curator. io, Frill. co, and Smiile. He transitioned from a career in advertising, where he founded and led Holler Australia as CEO. People who have worked with him describe him as an innovator, genuine enthusiast for technology, and an inspiring mentor.

Outside of building companies, Mike prioritizes a lifestyle that allows him to work on his own terms with people he considers friends. He values having a life outside the office, which includes activities like fishing and walking his kids to school. He is a proponent of building sustainable businesses over chasing high-growth, venture-backed models.

After selling his successful ad agency, he set out with the ambitious goal of building ten micro-startups, and has launched five so far.

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Experience
8 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mike cares about

Bootstrapping Businesses
He is an unapologetic advocate for bootstrapping, believing it offers more control and resilience, and has built his portfolio of five SaaS companies without venture funding.
Customer-Led Growth
He co-founded Frill. co, a customer feedback tool, and emphasizes understanding the user's problem better than anyone else as a core growth strategy.
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Career

Work history

11-2025
Co-Founder
Smiile
6-2024
Co-Founder
Flook.co
1-2022
Co-Founder
Juuno.co
1-2021
Co-Founder
Frill.co
9-2017
Co-Founder
Curator.io
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2001
Bsc
University of Nottingham
1992 - 1997
Education details unavailable
Wellington College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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