Mike Lauren

Enthusiast
DISC Type : i

Associate Director of Analytics at Spark Foundry

United States

Overview

Mike is an analytics leader with over 15 years of experience in building scalable data infrastructures and automating workflows for Fortune 500 companies. A graduate of the University of Iowa, he specializes in predictive modeling and translating data into measurable business outcomes. Colleagues describe him as dedicated, thorough, and a hard worker with a friendly demeanor.

Outside of his professional work, Mike is deeply committed to his family, having previously taken a career break to serve as a full-time caregiver for an ill family member. His interests extend to the strategies of major technology and consulting firms like Hewlett Packard Enterprise and Accenture.

He once led a project that automated data reporting, cutting the turnaround time by over 95%—from three weeks down to just two days.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Data Infrastructure
Specializes in architecting scalable data infrastructures and automating complex workflows to drive significant efficiency gains and reporting accuracy.
Predictive Modeling
Focuses on using predictive modeling and advanced analytics to drive ROI and empower smarter, data-backed business decisions.
Data Storytelling
Passionate about translating raw data into clear, compelling insights and visualizations that elevate strategic planning and client trust.

Media Appearances

Mike has no verified media appearances

Work History

5-2024
Associate Director of Analytics at Spark Foundry
3-2023 - 4-2024
Career Break/ Caregiver at Self-employed
10-2022 - 2-2023
Associate Director of Analytics at Horizon Media
11-2021 - 7-2022
Analytics Supervisor at Havas Media Group
4-2021 - 11-2021
Senior Manager Analytics at iProspect

Education

2007 - 2011
Bachelor's degree from University of Iowa
Education details unavailable from Niles West High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Mid-senior Designation : Associate Director of Analytics at Spark Foundry
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Mike

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Mike take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Mike

Personality Compatibility


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