Mike Lifto in

Mike Lifto

Energizer · DISC type I
Sales and Marketing Director at Benedictine
📍 Red Wing, Minnesota, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Sales and Marketing Director
Job Level
Mid-senior
Location
Red Wing, Minnesota, United States
Personality Overview

How Mike shows up

Believer
Big Picture Person
Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Mike cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2025
Sales and Marketing Director
Benedictine
2024 - 2025
General Sales Manager
Harrison Ford-Mankato
2019 - 2023
General Sales Manager
Big Barn Harley-Davidson
2014 - 2018
General Sales Manager
River Valley Power and Sports
2010 - 2014
Sales and Finance Manager
Red Wing Ford Chrysler Dodge Jeep Ram
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education

Mike has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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