Mike Morris

Enigma
DISC Type : idc

Board Chair at Cellar Insights

Greater Halifax Metropolitan Area, Canada

Overview

Mike Morris is a fractional business growth leader and the Board Chair at AgTech startup Cellar Insights. Leveraging his MBA from Dalhousie University and an "engineering lens, " he guides technology-focused businesses and mentors entrepreneurs at Creative Destruction Lab. Colleagues describe him as an astute, collaborative leader and a true gentleman.

He applies his expertise to solve significant challenges in the agricultural sector, particularly focusing on reducing waste in long-term vegetable storage. His recent work involves leading his company through successful funding rounds and accelerating growth initiatives to improve crop quality and data gathering for farmers.

Unique fact: He is leading an AgTech venture that recently closed an oversubscribed seed round to help reduce potato crop losses during storage.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

AgTech Innovation
As Board Chair of Cellar Insights, he is focused on using IoT and data to reduce waste and improve quality in long-term vegetable storage.
Startup Growth
He serves as a fractional leader to help businesses scale and also mentors new tech entrepreneurs at the Creative Destruction Lab.
Founder Support
He has shared articles and analysis on the benefits of founder-led CEOs, showing an interest in the dynamics of startup leadership.

Media Appearances

Mike has no verified media appearances

Work History

9-2025
Board Chair at Cellar Insights
3-2025
Independent Director at Cellar Insights
1-2025
Business Growth Leader (Fractional) at Self-employed
10-2024
Associate at Creative Destruction Lab
10-2023
Startup Mentor at Creative Destruction Lab

Education

CAS from Acadia University
MBA from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater Halifax Metropolitan Area, Canada Job Level : Mid-senior Designation : Board Chair at Cellar Insights
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mike

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mike take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mike

Personality Compatibility


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