Mike Neligan

Pioneer
DISC Type : ids

Founder at Outlier Sports

New York, New York, United States

Overview

Mike is the Founder of Outlier Sports and Chief Business Officer for The Familie, with a 20-year career in sports marketing. A former CMO at VaynerSports and VP at Excel Sports Management, he has brokered over $250M in deals for top athletes. He holds a BA in Sports Journalism from Penn State University.

Outside of work, Mike is a father of two who is passionate about functional health and wellness, having written about his personal journey to improve his gut health. He and his partner are also involved in animal welfare, fostering dogs for the RSPCA.

His company, Outlier Sports, is named after the Malcolm Gladwell book "Outliers, " reflecting his philosophy on success.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Athlete Brand Building
Focuses on helping athletes build their personal brand beyond contracts, securing equity deals, and developing their influence through authentic partnerships and social media presence.
Sports Agency Evolution
Passionate about the shift in sports representation from focusing on record contracts to a more holistic approach that includes brand building, PR, and early-stage investing.
Strategic Partnerships
Specializes in connecting creative marketing ideas with tangible revenue opportunities, creating strategic partnerships for athletes, brands, and agencies.

Media Appearances

Mike has no verified media appearances

Work History

11-2022
Founder at Outlier Sports
12-2024
Expert, Sports Marketing + Partnerships at Intro
12-2023
Executive Advisor at The Familie
8-2024
Board Member at Toro Science
1-2025
Member at Sunday Dinner Community

Education

2001 - 2005
BA from Penn State University
1997 - 2001
Education details unavailable from Ramapo High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York, New York, United States Job Level : Leadership Designation : Founder at Outlier Sports
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mike

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are generally fast movers and can take quick decisions
  • Can Mike take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mike

Personality Compatibility


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