Mike Samardzic

Collaborator
DISC Type : si

Partner at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY

Toronto, Ontario, Canada

Overview

Mike Samardzic is a Partner at XMC, Canadas leading sponsorship and experiential marketing agency. With over 15 years of experience, he has been instrumental in the agencys 400% business growth. He is a 2023 "5 to Watch" award winner, recognizing him as a top Canadian sports business leader under 40.

Driven by a passion for creating a more equitable world, Mike and his wife Quinn co-founded the Francisco Bursary at the University of Toronto. This initiative provides financial support to Black and Indigenous students, reflecting his commitment to community building and the power of education to transform lives.

He played a key role in expanding his agencys operations into 14 major U. S. markets for a Fortune 100 company.

Personality Overview

Good Listener

Consensus Builder

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Corporate Partnerships
He is a recurring moderator on the topic of developing strong corporate partnerships at the annual PrimeTime Sports Management Conference.
Sponsorship Marketing
A core focus of his agency and career, he also serves as a judge for the 2025 Sponsorship Marketing Awards (SMAs).
Experiential Marketing
His agency specializes in this field, and his award-winning work in the U. S. was featured in Exhibitor Magazine in 2023.

Media Appearances

Mike has no verified media appearances

Work History

1-2020
Partner at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
1-2018 - 1-2020
Vice President at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
5-2015 - 1-2018
Director Client Services at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
4-2011 - 8-2012
Account Manager at Black Chalk Marketing
5-2009 - 4-2011
Account Coordinator at Mosaic North America

Education

2006 - 2009
B.A from Niagara College
Education details unavailable from Iroquois Ridge High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Partner at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Mike

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Mike take some risk or not?

  • They are unlikely to take many risks.

You And Mike

Personality Compatibility


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