Mike Samardzic in

Mike Samardzic

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Partner at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
📍 Toronto, Ontario, Canada

Mike Samardzic is a Partner at XMC, Canadas leading sponsorship and experiential marketing agency. With over 15 years of experience, he has been instrumental in the agencys 400% business growth. He is a 2023 "5 to Watch" award winner, recognizing him as a top Canadian sports business leader under 40.

Driven by a passion for creating a more equitable world, Mike and his wife Quinn co-founded the Francisco Bursary at the University of Toronto. This initiative provides financial support to Black and Indigenous students, reflecting his commitment to community building and the power of education to transform lives.

He played a key role in expanding his agencys operations into 14 major U. S. markets for a Fortune 100 company.

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Experience
13 Years
Current Role
Partner
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mike cares about

Corporate Partnerships
He is a recurring moderator on the topic of developing strong corporate partnerships at the annual PrimeTime Sports Management Conference.
Sponsorship Marketing
A core focus of his agency and career, he also serves as a judge for the 2025 Sponsorship Marketing Awards (SMAs).
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Career

Work history

1-2020
Partner
XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
1-2018 - 1-2020
Vice President
XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
5-2015 - 1-2018
Director Client Services
XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY
4-2011 - 8-2012
Account Manager
Black Chalk Marketing
5-2009 - 4-2011
Account Coordinator
Mosaic North America
In the press

Media appearances

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Education
2006 - 2009
B.A
Niagara College
Education details unavailable
Iroquois Ridge High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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