Mike Stokes in

Mike Stokes

Initiator · DISC type Di
CEO at Indicator
📍 Auckland, Auckland, New Zealand

Mike Stokes is the founder and CEO of Indicator, a New Zealand-based sales development company. With a background in business ownership and sales, he focuses on elevating sales performance by developing stronger leaders and processes. He earned a BRS from Lincoln University and is known for his ability to execute and deliver results.

Outside of his direct CEO duties, Mike is deeply invested in understanding and shaping the sales industry. He frequently hosts events, speaks on podcasts, and enjoys welcoming professionals into his own space to foster a sense of community and shared learning among sales leaders.

For the past nine years, Mike has produced the annual "Mood of the Sales Leader" report, a significant research initiative that analyzes trends and challenges for sales leaders across New Zealand and Australia.

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Experience
28 Years
Current Role
CEO
Job Level
Leadership
Location
Auckland, Auckland, New Zealand
Personality Overview

How Mike shows up

Confident
Friendly Challenger
Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Mike cares about

Sales Leadership
His company, Indicator, was founded specifically to address a lack of sales leadership support and development for Australasian companies. He frequently speaks on developing effective sales leaders.
Data-Driven Sales
Publishes the annual "Mood of the Sales Leader" report, showcasing his commitment to using data to understand industry trends, challenges, and performance metrics.
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Career

Work history

3-2015
CEO
Indicator
8-2007 - 12-2014
Director of Sales and Marketing
The Icehouse
2000 - 2007
Managing Director
ARTMOUNT
1998 - 1999
ETC Manager - European Equities
Deutsche Bank
1997 - 1998
Trade Support - Emerging Markets
Bank of America
In the press

Media appearances

Sales teams expect a positive turn in late 2025, survey reveals (Mike Stokes, Indicator CEO). Featured in Newstalk ZB – The Mike Hosking Breakfast
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Mike Stokes: Indicator CEO on the survey of sales team leaders and company growth – The Mike Hosking Breakfast. Featured in iHeart Radio
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Education
1991 - 1994
BRS
Lincoln University (NZ)
1986 - 1990
Education details unavailable
Christ's College, Christchurch
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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