Mike Watson in

Mike Watson

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Director Of Ecommerce at Weibel Auto Group
📍 Fort Collins, Colorado, United States

Mike is a seasoned automotive digital marketing executive with a history of building high-converting internet departments for major auto groups. He specializes in SEM, lead management, and sales process optimization to maximize ROI. He holds a Bachelor of Science from Colorado State University.

Based on his deep roots in Colorado from his university days and through much of his career, Mike likely maintains a strong connection to the local community and follows regional sports.

He was nominated for the "Best Idea in Automotive" at the 2018 Driving Sales Executive Summit.

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Experience
9 Years
Current Role
Director Of Ecommerce
Location
Fort Collins, Colorado, United States
Personality Overview

How Mike shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mike cares about

Automotive Marketing
His entire career focuses on dealership marketing, covering SEM, Google AdWords, website performance, and optimizing marketing spend for large auto groups.
Dealership Operations
He has deep experience in improving sales processes, training staff, managing vendor relationships, and implementing effective CRM follow-up strategies to boost performance.
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Career

Work history

4-2017 - 1-2020
Director Of Ecommerce
Weibel Auto Group
11-2013 - 3-2017
Digital Marketing Consultant - Nissan North America
CDK Global
6-2013 - 11-2013
Internet Director
Larry H. Miller Dealerships
2012 - 2013
Internet Director
Freedom Honda
5-2011 - 10-2012
Internet Director
Spradley
In the press

Media appearances

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Education
2002 - 2006
Bachelor of Science (BS)
Colorado State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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