Michelle Engel

Energizer
DISC Type : I

Global Head of Brand Marketing at Amazon Music

Roswell, Georgia, United States

Overview

Michelle Engel is the Global Head of Brand Marketing at Amazon Music, where she leads brand insights, campaigns, and social channels. Her expertise is in developing data-driven strategies for brand partnerships and cultural storytelling, honed through previous leadership roles at Uber and Samsung. She is a graduate of the University of Florida College of Journalism and Communications.

Michelle is a passionate and energetic leader who is deeply invested in her teams success and innovation. She publicly celebrates her colleagues achievements and is proud of the engaging and groundbreaking work they produce. People who have worked with her describe her as energetic, experienced, and passionate.

While at Samsung, she managed the award-winning retail and cultural center, Samsung 837.

Personality Overview

Informal

Relationship Oriented

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Strategic Partnerships
Her career at Amazon Music, Uber, and Samsung has centered on developing unique and data-driven brand partnerships to tell compelling stories.
Brand Experience
As Head of Brand Experience at Samsung, she was responsible for all consumer-facing experiences, including the development of the Samsung 837 retail space.
Cultural Storytelling
She focuses on creating strategies for cultural storytelling through unique partnerships, highlighted by her post about Bad Bunny's cultural impact.

Media Appearances

Michelle has no verified media appearances

Work History

3-2025
Global Head of Brand Marketing at Amazon Music
9-2022 - 4-2025
Global Head of Partnership Marketing at Amazon Music
7-2021 - 9-2022
Global Head of Partnership Marketing at Uber
12-2020 - 7-2021
Head of Brand Experience at Samsung Electronics America
11-2017 - 12-2020
Head of Integrated Marketing and Strategic Partnerships at Samsung Electronics America

Education

1991 - 1995
Bachelor of Science (B.S.) from University of Florida College of Journalism and Communications

More Information

Social Presence :

Prographics :

Exp : 29 Location : Roswell, Georgia, United States Job Level : Mid-senior Designation : Global Head of Brand Marketing at Amazon Music
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michelle

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michelle take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michelle

Personality Compatibility


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