Mikhail Ismail

Enigma
DISC Type : dci

Head Of Marketing at Boring Money

Greater London, England, United Kingdom

Overview

Mikhail is a marketing leader with a track record in the financial services sector, overseeing both B2C and B2B marketing strategies at Boring Money. His career began in investment analysis before he transitioned into marketing for asset managers, and he holds an MBA from Heriot-Watt University.

Originally educated in Biomedical Sciences at UCL, Mikhail has a unique background that spans science and finance. He appreciates sarcasm and leverages a collaborative leadership style, with a passion for motivating teams to deliver results on projects with tight turnarounds.

Unique fact: During a prolonged stint as a child stunt performer, he found a niche playing fantasy creatures and feral children.

Personality Overview

Hard To Convince

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Financial Marketing
He oversees marketing strategies and execution across Boring Money's B2C and B2B arms, with a background in marketing for asset managers.
Digital Marketing Performance
He has provided testimonials praising comprehensive organic strategies that led to vastly improved website performance, better rankings, and increased traffic for his company.
Consumer Investing
His work at Boring Money involves researching and understanding the UK's retail fund investor population, consumer financial sentiment, and the 'advice gap'.

Media Appearances

Mikhail has no verified media appearances

Work History

6-2020
Head Of Marketing at Boring Money
9-2017
Head of Projects and Client Content at Boring Money
9-2017
Head of Projects and Client Content at Boring Money
11-2016 - 7-2017
Marketing and Communications at Momentum Global Investment Management
2-2016 - 7-2016
Marketing Project Manager at Chartered Institute for Securities & Investment (CISI)

Education

2009 - 2011
Master of Business Administration (MBA.) from Heriot-Watt University
2002 - 2005
Biomedical Sciences from UCL

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head Of Marketing at Boring Money
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Insights For Selling To Mikhail

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikhail is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mikhail

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mikhail move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mikhail take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mikhail

Personality Compatibility


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