Mila Hvilshøj

Visionary
DISC Type : Ds

Jury Member at Danish Digital Award

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mila Hvilshøj is the Head of Brand & Digital for Burger King Scandinavia, leveraging over 15 years of experience in B2C marketing for restaurants and retail. She focuses on brand turnarounds and omnichannel strategies, having previously led a significant brand perception increase at Dominos. People describe her as a bold, passionate, and driven marketing leader.

Outside of her primary professional roles, Mila is deeply engaged in the digital marketing community, serving as a jury member for the Danish Digital Award. She holds a WSET Level 3 Award, indicating a sophisticated interest in the world of wine and spirits, reflecting her expertise within the broader hospitality industry.

She recently led a playful but direct competitive marketing campaign against a rival burger chain, showcasing her bold and agile approach to brand defense.

Personality Overview

Direct & Assertive

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Brand Turnarounds
Led a groundbreaking campaign at Domino's that increased brand perception by 5% and has a headline that includes "Brand Turnaround".
Competitive Marketing
Recently initiated a witty, flame-grilled comeback campaign in response to a competitor's teasing, demonstrating a bold and playful brand strategy.
Digital Brand Activation
Serves as a jury member for the Danish Digital Award, specifically evaluating branding and digital brand activation categories.

Media Appearances

Mila has no verified media appearances

Work History

11-2025
Jury Member at Danish Digital Award
6-2025
Head of Brand & Digital at Burger King Scandinavia
7-2024 - 6-2025
Head of Marketing at Burger King Scandinavia
12-2023 - 6-2024
Brand Manager at Burger King Scandinavia
4-2021 - 9-2023
Head of Marketing at Domino's Pizza Enterprises Limited

Education

2005 - 2009
Bachelor of Science from The Emirates Academy of Hospitality Management
3-2011 - 8-2011
WSET Level 3 Award in Wine & Spirits from Wine & Spirit Education Trust

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Jury Member at Danish Digital Award
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Insights For Selling To Mila

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mila is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mila

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mila move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mila take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mila

Personality Compatibility


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