Mildred Hofkes

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DISC Type : cd

Owner Bureau Hofkes AI Stakeholder Intelligence at Bureau Hofkes Stakeholder Research & Management (BHRM)

Haarlem, North Holland, Netherlands

Overview

With over 20 years of experience, Mildred Hofkes is a governance advisor and owner of Bureau Hofkes AI Stakeholder Intelligence. She specializes in integrating AI and human intelligence for future-proof governance and stakeholder-centric leadership. Mildred is a graduate of the University of Groningen and Nyenrode Business University, and an influential voice on leadership.

Outside of her advisory role, Mildred is deeply engaged in shaping the future of governance through initiatives she founded, such as the Young Board Academy and NieuwBestuur. She is passionate about fostering new leadership models that prioritize sustainability, inclusivity, and long-term societal value, frequently discussing these topics on her podcast and in publications.

Unique fact: Mildred is recognized as one of the most influential B2B thought leaders in the Netherlands, actively shaping the conversation around corporate governance.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Future-Proof Governance
Her entire career is dedicated to this, founding platforms like NieuwBestuur to develop and implement sustainable and stakeholder-inclusive governance models.
AI in Governance
She develops and promotes tools like the Stakeholder-Alignment-Intelligence-Dashboard (SAID), using AI to enhance board-level decision-making with stakeholder insights.
Youth Talent Development
Founder of the Young Board Academy, she is passionate about training young talent to act as "boardroom-whisperers" and accelerate corporate renewal.

Media Appearances

Mildred has no verified media appearances

Work History

6-2006
Owner Bureau Hofkes AI Stakeholder Intelligence at Bureau Hofkes Stakeholder Research & Management (BHRM)
8-2025
Oprichter Young Board Academy, dé talentenschool voor Goed Bestuur at NieuwBestuur voor Future Proof Leiderschap & Governance
12-2010
Founder NieuwBestuur platform voor Toekomstbestendig Besturen (Future Proof Governance) at NieuwBestuur voor Future Proof Leiderschap & Governance
12-2024
Blogschrijver en podcastmaker Goed Bestuur in Roerige Tijden 🌎. at Petje.af B.V.
6-2018
Initiatiefnemer Dutch Circular Leadership - Dutch Davos at Netwerk Dutch Circular Leadership

Education

1991 - 1997
Master's degree from University of Groningen
1999 - 2001
Marketing Business College / SRM from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Haarlem, North Holland, Netherlands Job Level : Leadership Designation : Owner Bureau Hofkes AI Stakeholder Intelligence at Bureau Hofkes Stakeholder Research & Management (BHRM)
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Insights For Selling To Mildred

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mildred is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mildred

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mildred move?

  • Their decision making speed is somewhere in the middle.
  • Can Mildred take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mildred

Personality Compatibility


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