Miloud Bensaada

Energizer
DISC Type : I

Chief Commercial Officer (CCO) at Cubic Telecom

Paris, Île-de-France, France

Overview

Miloud Bensaada is the Chief Commercial Officer at Cubic Telecom, where he leads the sales division and commercial strategy for the connected vehicle and IoT markets. He has 25 years of telecommunications experience, primarily from a long tenure at Orange. Colleagues describe him as client-centric, results-driven, and a professional with a natural ability to inspire.

He holds an MBA from Imperial College London and a degree from the Institute Mines-Télécom in Paris, showcasing a strong foundation in both business and technology.

After spending nearly his entire career at Orange, he took on the CCO role at Cubic Telecom to help the company capitalize on the skyrocketing software-defined connected vehicle market.

Personality Overview

Relationship Oriented

Enthusiastic

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Connected Vehicles
As CCO of Cubic Telecom, his primary focus is on expanding the company's software-defined connected vehicle (SDCV) solutions in the automotive and agriculture sectors.
IoT Market Growth
He is responsible for extending Cubic's technology to high-value Internet of Things (IoT) asset manufacturers, a key area for the company's expansion and innovation.
International Sales Strategy
His career includes leading global accounts and heading sales for the African region, demonstrating extensive experience in driving growth in diverse international markets.

Media Appearances

Ex-Orange VP Miloud Bensaada joins Cubic Telecom as Commercial Chief. Featured in Telco News (telconews.com.au)

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Bensaada Joins Cubic Telecom as CCO. Featured in Comms Dealer

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Work History

2-2024
Chief Commercial Officer (CCO) at Cubic Telecom
6-2019 - 2-2024
Vice President Sales Africa at Orange Wholesale International Networks
11-2012 - 6-2019
Sales Director Global Large Accounts at Orange Business Services
6-2010 - 11-2012
Head of Global Services UK & Ireland at Orange Business Services
1-2010 - 7-2011
Head of Consulting and Solution Integration UK&Ireland at Orange Business Services

Education

2007 - 2008
MBA from Imperial College London
2005 - 2005
Company talent program from Cranfield University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Paris, Île-de-France, France Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Cubic Telecom
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Insights For Selling To Miloud

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miloud is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Miloud

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Miloud move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Miloud take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Miloud

Personality Compatibility


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