Mitch McMahon

Wildcard
DISC Type : isc

CEO and Founder at Baseplus

Denver, Colorado, United States

Overview

Mitch McMahon is the founder of TBL8 Logistics and Baseplus, a platform designed to modernize employee incentives. His expertise in logistics and supply chain management stems from senior operational roles at Anheuser-Busch InBev and a Masters degree from Washington University. He is passionate about using data-driven decision-making to improve efficiency and team performance.

He is a firm believer in fostering a collaborative work environment through coaching, feedback, and servant leadership. Mitch actively promotes a "Work together! Win together! " culture and is committed to improving the engagement and well-being of his frontline teams by aligning their incentives with business goals.

While at Anheuser-Busch, he secured the largest US grant for Class 8 Electric Vehicles to implement a zero-emissions fleet.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Incentive Alignment
He founded Baseplus to modernize how frontline teams are paid, a concept he has been passionate about since studying it in his university negotiation courses.
Logistics Operations
As the founder of TBL8 Logistics and a former award-winning operations director at Anheuser-Busch, he has deep expertise in managing complex distribution networks.
Data-Driven Decisions
He has a stated passion for data-driven decision-making and creating models to drive efficiency, a focus he developed during his time at Washington University.

Media Appearances

Mitch has no verified media appearances

Work History

1-2025
CEO and Founder at Baseplus
8-2022
CEO and Founder at TBL8 Logistics
9-2021 - 1-2022
Senior Sales Director at Anheuser-Busch InBev
10-2019 - 9-2021
Senior Director of Operations at Anheuser-Busch InBev
1-2019 - 11-2019
Senior Manager Fleet and Facilities - North America at Anheuser-Busch InBev

Education

Master of Science (M.S.) from Washington University in St. Louis
Bachelor's Degree from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 6 Location : Denver, Colorado, United States Job Level : Leadership Designation : CEO and Founder at Baseplus
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Insights For Selling To Mitch

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitch is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mitch

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Mitch move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mitch take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mitch

Personality Compatibility


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