Lincoln Wood

Questioner
DISC Type : c

Clean Transportation Manager at Southern Company

Atlanta, Georgia, United States

Overview

Lincoln Wood is the Clean Transportation Manager at Southern Company and the Board Chair for Clean Cities Georgia. He is a Certified Energy Manager with a BA from The University of Georgia. Colleagues describe him as a talented, hardworking, and competent team player with great client servicing skills.

As a passionate transportation electrification advocate, Lincoln works across industries to change how people and goods move. His focus extends to understanding consumer needs within the evolving energy ecosystem through his work with the Smart Energy Consumer Collaborative.

He has a unique dual leadership role, driving clean transportation initiatives in both the corporate sector and for a non-profit coalition.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Transportation Electrification
His entire career is focused on this, working across industries as an advocate to advance vehicle and transportation electrification.
Consumer Energy Needs
Works with the Smart Energy Consumer Collaborative to better understand what consumers want and need from the changing energy ecosystem.
EV Infrastructure
His roles at a major utility and Clean Cities Georgia are directly involved with the growth and policy surrounding electric vehicles and their infrastructure.

Media Appearances

Testimony Package – Lincoln E. Wood, Clean Transportation Manager, Southern Company. Featured in U.S. House Committee on Agriculture

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Speaker Profile – Lincoln Wood, Clean Transportation Manager, Southern Company (T&D World Conference & Exhibition 2022). Featured in T&D World Conference & Exhibition

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Work History

1-2023
Clean Transportation Manager at Southern Company
1-2017
Electrification Policy Manager at Southern Company
11-2011
Product Manager at Southern Company
7-2003 - 4-2006
Senior Data Analyst at SatisQuest, LLC

Education

1997 - 2003
BA from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Clean Transportation Manager at Southern Company
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Insights For Selling To Lincoln

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lincoln is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lincoln

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lincoln move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lincoln take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lincoln

Personality Compatibility


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