Mitch Robinson in

Mitch Robinson

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Managing Partner at Sampford Advisors Inc
📍 Ottawa, Ontario, Canada

Mitch Robinson is the Managing Partner at Sampford Advisors, Canadas leading mid-market technology M&A firm. A Chartered Professional Accountant (CPA), he leverages over 25 years of experience in scaling B2B software companies, corporate strategy, and M&A. Colleagues describe him as a "business outcome focused" and "talented executive" who exemplifies a "Level 5 Leader. "

Beyond his finance and M&A work, Mitch holds a keen interest in the societal impact of technology, having specifically studied the Ethics of Artificial Intelligence at The London School of Economics and Political Science. He is an active professional networker, often attending industry events to build new relationships.

Unique fact: He brings a rare blend of financial acumen as a CPA and an "operators perspective" from his time scaling tech companies.

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Experience
32 Years
Current Role
Managing Partner
Location
Ottawa, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mitch cares about

Canadian Tech M&A
As Managing Partner at the #1 mid-market tech M&A advisor in Canada, this is his primary professional focus, frequently sharing updates on market transactions.
Scaling B2B Software
His background includes leadership roles focused on scaling B2B software companies and providing growth advisory services to tech startups.
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Career

Work history

1-2026
Managing Partner
Sampford Advisors Inc
3-2025 - 12-2025
Managing Director
Sampford Advisors Inc
12-2024
Independent Board Member
MASV
7-2020 - 4-2024
Chief Executive Officer / Board Member
SHOEBOX Ltd.
10-2019 - 7-2020
Chief Operating Officer
SHOEBOX Ltd.
In the press

Media appearances

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Education
7-2024 - 7-2024
Ethics of Artificial Intelligence
The London School of Economics and Political Science (LSE)
5-1989 - 1-1992
Chartered Professional Accountant (CPA/CA)
Chartered Professional Accountants of Ontario
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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