Mo Fitzgerald

Inquirer
DISC Type : cd

Founder + Strategist at Play Street

State College, Pennsylvania, United States

Overview

Mo Fitzgerald is the founder of Play Street, a strategy studio at the intersection of art, sport, and culture. She translates complex human stories into actionable strategies for brands like Nike, Jordan Brand, and Porsche. Mo leverages her background as a strategist, facilitator, and creative to help organizations rethink their culture and connection with the world.

Outside of her professional work, Mo is deeply connected to the world of sports as a former professional and Division I soccer player for the Portland Thorns and the University of Oregon. She is also a writer and artist who has published a memoir and illustrated a childrens book, channeling her creativity into various forms.

Unique fact: Mo was a professional soccer player in the National Womens Soccer League before founding her own strategy studio.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Play as Strategy
Founded Play Street, a studio built on the belief that play unlocks potential, creativity, and connection for teams and organizations.
Creative Leadership
Focuses on helping teams and organizations build better culture through creative exercises, storytelling, and fostering connection.
Women's Sports Advocacy
As a former professional player, she often speaks on the journey of women's sports, from Title IX to the current landscape.

Media Appearances

Mo has no verified media appearances

Work History

6-2024
Founder + Strategist at Play Street
5-2025
Member at The Post
7-2019 - 6-2024
Senior Strategist at B+A
6-2016 - 6-2019
Advanced Oregon Writing Project Member at Lewis and Clark College
8-2017 - 6-2018
11th/12th Grade English Teacher at Lincoln High School

Education

4-2010 - 12-2013
Bachelor of Arts - BA from University of Oregon
2014 - 2015
Master of Arts - MA from Concordia Portland Alumni & Friends

More Information

Social Presence :

Prographics :

Exp : 8 Location : State College, Pennsylvania, United States Job Level : Leadership Designation : Founder + Strategist at Play Street
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Insights For Selling To Mo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Mo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Mo

Personality Compatibility


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