Mohamed Elrefai in

Mohamed Elrefai

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Senior Director, Worldwide Education Sales and Customer Success at Adobe
📍 London, England, United Kingdom

Mohamed is the Senior Director and Head of Worldwide Education at Adobe, where he champions equipping students and educators with future-ready skills like AI literacy. His colleagues describe him as a detailed leader who elevates conversations to leadership levels. He holds a Master of Science from American University.

He is passionate about the role education plays in shaping strong communities and driving positive economic impact. Mohamed values genuine, authentic, and meaningful connections, believing they are as essential in the workplace as in any other part of life, untethered from purely transactional constraints.

He has led global go-to-market strategies and customer experience for Adobes education division across the Americas, EMEA, and worldwide.

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Experience
17 Years
Current Role
Senior Director, Worldwide Education Sales and Customer Success
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mohamed cares about

Future-Ready Skills
He actively promotes equipping students with skills like AI literacy, creative expression, collaboration, and critical thinking to prepare them for the future workforce.
AI in Education
Leads discussions and initiatives around integrating generative AI tools, like Adobe Firefly and Express, into teaching and learning at schools and universities.
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Career

Work history

7-2025
Senior Director, Worldwide Education Sales and Customer Success
Adobe
12-2022
Senior Director and Head of Education & Customer Experience - Europe, Middle East and Africa
Adobe
5-2021 - 12-2022
Director, WW Sign and Document Cloud Go-to-Market
Adobe
6-2012 - 5-2013
General Manager, US Public Sector
Arrow ECS
12-2011 - 6-2012
Principal and Advisor
Exigent Technologies
In the press

Media appearances

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Education
1994 - 1995
Masters of Science
American University
1985 - 1990
Bachelor of Science
Virginia Tech
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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