Mollie Starr

Enthusiast
DISC Type : i

Brand Director at Cocogun

Sydney, New South Wales, Australia

Overview

Mollie is an American brand and packaging designer based in Australia, currently serving as Brand Director at Cocogun. With a background from the University of Colorado Boulder, she specializes in food, beverage, and technology sectors, with a deep love for typography and retro, type-driven designs. People with recommendations describe her with adjectives like "creative vision" and "positive attitude".

Outside of her design work, Mollie is an avid propagator of house plants and a collector of striped shirts. She engages in writing, exploring topics from the evolution of soda brands to the societal impact of technology. She also created a personal project for a line of plant-based pasta sauces.

Interesting fact: Mollie co-created the "am dash, " a new punctuation mark designed to be unusable by AI, as a symbolic statement for human creativity.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Human-Centric Design
Co-created the "am dash, " a new punctuation mark, as a creative statement to differentiate human authorship from AI-generated text.
AI's Role in Creativity
After working extensively on AI branding projects, she has been actively exploring the soul of AI in branding and creating work that champions human thought.
Food & Beverage Branding
Her portfolio is heavily focused on CPG clients, particularly in the beverage industry, and she even developed a personal passion project for a plant-based pasta sauce brand.

Media Appearances

Mollie has no verified media appearances

Work History

7-2025
Brand Director at Cocogun
8-2024 - 7-2025
Senior Designer at Cocogun
10-2023 - 4-2024
Senior Designer at Denomination
3-2021 - 10-2023
Senior Designer at Boldinc
8-2019 - 12-2020
Senior Designer at Co-Partnership

Education

2010 - 2013
Bachelor of Science (BS) from University of Colorado Boulder
2010 - 2013
Bachelor of Arts from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 10 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Brand Director at Cocogun
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Insights For Selling To Mollie

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mollie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Mollie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mollie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mollie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Mollie

Personality Compatibility


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