Molly Fernandez

Evaluator
DISC Type : dcs

Growth Marketing Specialist, Retention at Strava

New York, New York, United States

Overview

Molly has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Molly has no verified topics they care about

Media Appearances

Molly has no verified media appearances

Work History

6-2025
Growth Marketing Specialist, Retention at Strava
1-2024 - 5-2025
Senior Associate, Member Experience at Book of the Month
1-2022 - 1-2024
Associate, Strategic Initiatives at Book of the Month
7-2020 - 12-2021
Associate Project Manager at Burke, Inc.
6-2019 - 8-2019
Strategy Intern at Curiosity

Education

2016 - 2020
Bachelor of Business Administration - BBA from University of Kentucky
2016 - 2020
Bachelor of Arts - BA from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Junior Designation : Growth Marketing Specialist, Retention at Strava
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Insights For Selling To Molly

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Molly is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Molly

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Molly move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Molly take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Molly

Personality Compatibility


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