Morten Duch

Observer
DISC Type : ic

Co-CEO at Sinful Group

Central Denmark Region, Denmark

Overview

Morten is a Co-CEO at Sinful Group with over 20 years of experience in e-commerce, omnichannel, and digital marketing. He has expertise in the intersection of marketing, sales, and IT to build new commercial platforms. People who have worked with him describe him as a great leader with strong analytic and strategic skills.

Outside of his executive role, Morten values team building and creating positive work environments. He personally supports his wifes business, which specializes in creating unique team events and activities, highlighting his focus on collaborative experiences.

He is motivated by seeing how new tech solutions can directly translate into tangible business results.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

E-commerce Strategy
With over two decades in the field and past roles like Head of e-Commerce at STARK GROUP, he has extensive experience driving online business growth.
Marketing Automation
He has implemented some of the market's most advanced marketing automation solutions to drive commercial results.
Driving Business Results
He is explicitly motivated by seeing new digital solutions create concrete business outcomes and commercial success.

Media Appearances

Morten has no verified media appearances

Work History

10-2024
Co-CEO at Sinful Group
5-2021 - 11-2024
Chief Commercial Officer (CCO) at Sinful Group
11-2020 - 4-2021
Senior E-Business Consultant at Impact
2-2016 - 3-2020
Head of e-Commerce at STARK GROUP
4-2009 - 2-2016
Formand at FOIF - Foreningen af Online IT Forhandlere

Education

8-1988 - 6-1993
MSc from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Central Denmark Region, Denmark Job Level : N/A Designation : Co-CEO at Sinful Group
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Morten

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Morten take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Morten

Personality Compatibility


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