Søren Gundtoft Johansen in

Søren Gundtoft Johansen

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Managing Director & Sr. Partner at IMPACT Commerce
📍 Aarhus, Central Denmark Region, Denmark

An experienced leader in omni-channel and e-commerce, Søren is Managing Director & Sr. Partner at IMPACT Commerce. His career highlights include roles as Director of Connected Retail at Zalando and CEO of Sinful Group. He holds a degree in Business Administration and Economics from Aarhus University and is known for his calm expertise.

Outside of work, Søren is a family man with a wife and two children. He is involved in his kids activities, including coaching his sons football team. He has also relocated internationally for work, having previously moved his family to Helsinki for a role.

He once made a notable career move from digitizing mainstream retail at Zalando to becoming the CEO of Sinful, a major e-commerce store for adult products.

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Experience
5 Years
Current Role
Managing Director & Sr. Partner
Job Level
Senior
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Søren shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Søren cares about

Digitizing Retail
He led Zalando's "Connected Retail" program, focused on integrating physical stores with their e-commerce platform to improve availability, convenience, and sustainability.
Sustainable Commerce
His work emphasizes sustainability, from reducing delivery miles at Zalando to integrating it as a core part of a brand's growth strategy at IMPACT Commerce.
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Career

Work history

12-2025
Managing Director & Sr. Partner
IMPACT Commerce
10-2019
Boardmember
Cane-line
2-2025 - 12-2025
Founder
Gundtoft Consult
1-2023 - 10-2024
Chief Executive Officer
Sinful Group
9-2021 - 12-2022
Board Member
Sinful Group
In the press

Media appearances

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Education
2001 - 2005
Business Administration and Economics
Aarhus University
1996 - 1999
College
Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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