Søren Gundtoft Johansen

Energizer
DISC Type : I

Managing Director & Sr. Partner at IMPACT Commerce

Aarhus, Central Denmark Region, Denmark

Overview

An experienced leader in omni-channel and e-commerce, Søren is Managing Director & Sr. Partner at IMPACT Commerce. His career highlights include roles as Director of Connected Retail at Zalando and CEO of Sinful Group. He holds a degree in Business Administration and Economics from Aarhus University and is known for his calm expertise.

Outside of work, Søren is a family man with a wife and two children. He is involved in his kids activities, including coaching his sons football team. He has also relocated internationally for work, having previously moved his family to Helsinki for a role.

He once made a notable career move from digitizing mainstream retail at Zalando to becoming the CEO of Sinful, a major e-commerce store for adult products.

Personality Overview

Enthusiastic

Relationship Oriented

Informal

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Digitizing Retail
He led Zalando's "Connected Retail" program, focused on integrating physical stores with their e-commerce platform to improve availability, convenience, and sustainability.
Sustainable Commerce
His work emphasizes sustainability, from reducing delivery miles at Zalando to integrating it as a core part of a brand's growth strategy at IMPACT Commerce.
Omni-Channel Growth
At BESTSELLER, he built a high-performing omni-channel team from scratch, successfully launching initiatives like "Click & Collect" across thousands of stores and multiple brands.

Media Appearances

Søren has no verified media appearances

Work History

12-2025
Managing Director & Sr. Partner at IMPACT Commerce
10-2019
Boardmember at Cane-line
2-2025 - 12-2025
Founder at Gundtoft Consult
1-2023 - 10-2024
Chief Executive Officer at Sinful Group
9-2021 - 12-2022
Board Member at Sinful Group

Education

2001 - 2005
Business Administration and Economics from Aarhus University
1996 - 1999
College from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Aarhus, Central Denmark Region, Denmark Job Level : Senior Designation : Managing Director & Sr. Partner at IMPACT Commerce
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Insights For Selling To Søren Gundtoft

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren Gundtoft is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Søren Gundtoft

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Søren Gundtoft move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Søren Gundtoft take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Søren Gundtoft

Personality Compatibility


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