Mridhul Prakash

Researcher
DISC Type : Cs

Director at BluSynergy-India

Bengaluru, Karnataka, India

Overview

Mridhul is a seasoned executive and founder with deep expertise in the US mortgage industry, SaaS, and global business operations across the US, India, and Singapore. He leads multiple ventures, including PrivoCorp and BluSynergy, focusing on leveraging technology to enhance financial and mortgage processes. He holds an MBA from Wright State University and is described as having keen business savvy.

Outside of his corporate roles, Mridhul is a self-proclaimed "travel buff" and a passionate "#CoffeePreneur. " He serves as the Managing Director at Vaishnavi Estate, a coffee estate, and frequently writes about the coffee industry in India, from market trends to the characteristics of different beans. He was also President of the Indian Students Association during his studies.

As a hands-on coffee entrepreneur, he is also the Managing Director of a coffee estate called Vaishnavi Estate.

Personality Overview

Cost Conscious

Perfectionist

Soft Communicator

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Mortgage Technology
As the founder of PrivoCorp, he is dedicated to using technology to revolutionize mortgage processing, servicing, and underwriting in the US.
Coffee Industry
He is the Managing Director of Vaishnavi Estate and writes articles on the Indian coffee market, comparing beans like arabica and robusta.
SaaS Billing Solutions
In his role at BluSynergy, he provides strategic direction for their SaaS-based billing, notification, and collections platform for various industries.

Media Appearances

Mridhul has no verified media appearances

Work History

1-2014 - 1-2018
Director at BluSynergy-India
6-2011 - 3-2022
Director/CFO at Peoples Processing
1-2009 - 8-2010
Director at wowhan
10-2005
Founder/MD at PrivoCorp
10-2002 - 8-2005
Executive Vice President at Strategix Inc.

Education

3-1996 - 6-1998
MBA from Wright State University
1990 - 1994
BE from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Director at BluSynergy-India
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Insights For Selling To Mridhul

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mridhul is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mridhul

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Mridhul move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mridhul take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mridhul

Personality Compatibility


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