Mrinali Kumar in

Mrinali Kumar

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Co-Founder & CEO at Kinda
📍 Wellington, Wellington, New Zealand

Mrinali Kumar is the Co-founder and CEO of EatKinda, the worlds first company to create cauliflower-based ice cream. A Forbes 30 Under 30 Asia honoree for 2025, she is a food technologist from Massey University leading the companys expansion into the U. S. market, focusing on sustainability and innovation.

Outside of her entrepreneurial pursuits, Mrinali prioritizes personal growth and well-being. She recently completed a beginners salsa course to learn a new skill and finds her favorite weekend reset through a combination of sauna sessions and ocean dips. She also shows a keen interest in supporting young entrepreneurs.

She is pioneering a new category in the frozen dessert space by transforming cosmetically imperfect cauliflowers into an allergen-friendly ice cream.

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Experience
5 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
Wellington, Wellington, New Zealand
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mrinali cares about

Sustainable CPG
Her company, EatKinda, was founded on creating plant-based treats that fight food waste by using cosmetically imperfect vegetables.
Food Innovation
As a food technologist, she co-created an entirely new product category with cauliflower ice cream, aiming to disrupt the frozen dessert industry.
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Career

Work history

1-2021
Co-Founder & CEO
Kinda
1-2021 - 1-2021
Member of 2021 Cohort
Venture Up NZ
12-2019 - 2-2020
Product Development Intern
Whittaker's
Laboratory Technician
Massey University
In the press

Media appearances

Mrinali Kumar - EatKinda - Forbes. Featured in Forbes
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Education
2021 - 2022
Master's degree
Massey University - Te Kunenga ki Pūrehuroa
2017 - 2020
Bachelor's degree with honors
Massey University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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