Mrinali Kumar is the Co-founder and CEO of EatKinda, the worlds first company to create cauliflower-based ice cream. A Forbes 30 Under 30 Asia honoree for 2025, she is a food technologist from Massey University leading the companys expansion into the U. S. market, focusing on sustainability and innovation.
Outside of her entrepreneurial pursuits, Mrinali prioritizes personal growth and well-being. She recently completed a beginners salsa course to learn a new skill and finds her favorite weekend reset through a combination of sauna sessions and ocean dips. She also shows a keen interest in supporting young entrepreneurs.
She is pioneering a new category in the frozen dessert space by transforming cosmetically imperfect cauliflowers into an allergen-friendly ice cream.
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