Muayad Simbawa

Visionary
DISC Type : Ds

Board Member at buildingSMART Saudi Arabia

Riyadh, Saudi Arabia

Overview

Muayad Simbawa is the Managing Director for Nemetschek Group in the Middle East, leading the companys expansion and support for Saudi Arabias Vision 2030. With over 17 years of experience at firms like Siemens and SAP, he specializes in digital transformation for the AEC/O industry. Colleagues describe him as motivated, charismatic, and a great leader.

He is passionate about empowering the next generation of talent, establishing strategic partnerships with institutions like Prince Sultan University to foster innovation and skills development. Muayad is an active supporter of professional organizations, including the Saudi Society of Landscape Architecture, to promote best practices and community engagement.

He is a Board Member at buildingSMART Saudi Arabia, shaping the future of digital standards in the region.

Personality Overview

Goal-Oriented

Risk Tolerant

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AEC Digital Transformation
He is leading Nemetschek's efforts to support Saudi Arabia's giga-projects and Vision 2030 by empowering architects, engineers, and builders with advanced BIM, AI, and digital twin technologies.
Sustainable Development
His focus is on building sustainable, smart, and connected ecosystems, helping design homes and cities that have sustainable performance and operational excellence.
Next-Generation Talent
Actively creates partnerships with universities to empower the next generation of professionals in the AEC/O industry with the necessary skills and technology.

Media Appearances

Muayad has no verified media appearances

Work History

5-2025
Board Member at buildingSMART Saudi Arabia
5-2025
SSLA Memeber at Saudi Society of Landscape Architecture
2-2025
Managing Director Middle East at Nemetschek Group
1-2023 - 1-2025
Director of Operations, MMEA at Trend Micro
1-2022 - 12-2022
Head of Sales Operations, MEA at Trend Micro

Education

2-2001 - 1-2007
BS from King Fahd University of Petroleum & Minerals - KFUPM
2020 - 2020
Executive Education: Data Analysis for Managment from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Board Member at buildingSMART Saudi Arabia
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Insights For Selling To Muayad

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muayad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Muayad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Muayad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Muayad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Muayad

Personality Compatibility


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