Murilo Moreno

Activist
DISC Type : Cd

Consultor sênior at Sequoia Estratégia e Marketing

São Paulo, São Paulo, Brazil

Overview

Murilo Moreno is a marketing consultant, professor at ESPM and FGV, and author with over 30 years of experience, particularly in the automotive sector with brands like Nissan and Fiat. He is a LinkedIn Top Voice and is known for creating the iconic "Pôneis Malditos" commercial. People often call him creative, enthusiastic, and a savvy negotiator.

He is passionate about understanding consumer behavior, constantly analyzing and critiquing brand strategies and advertising campaigns, as seen in his social media content. His TEDx talks reveal a deep interest in challenging automatic thinking and inspiring people to find non-obvious solutions to daily challenges, a philosophy reflected in his book Fora do Automático.

Unique fact: He is the host of a daily cable TV show, "Conversa de Marketing, " on the Markket channel.

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Automotive Marketing
He has extensive experience leading marketing for Nissan and Fiat and now consults for automotive groups and writes for Automotive Business.
Consumer Behavior
This is a core theme in his teaching, consulting, and writing. He has a passion for understanding the motivations behind consumer decisions.
Brand Storytelling
His social media frequently analyzes brand campaigns, such as his series on the best Christmas commercials, focusing on their messaging and emotional impact.

Media Appearances

Murilo has no verified media appearances

Work History

7-2014
Consultor sênior at Sequoia Estratégia e Marketing
7-2014
Palestrante at Sequoia Estratégia e Marketing
5-2023
Sócio at GUIAR CRM
10-2025
Colunista at Portal R7
8-2022
Colunista at Automotive Business

Education

2009 - 2009
Teacher from ESPM Escola Superior de Propaganda e Marketing
2000 - 2002
Master's degree from Universidade Federal de Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Consultor sênior at Sequoia Estratégia e Marketing
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Insights For Selling To Murilo

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Murilo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Murilo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Murilo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Murilo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Murilo

Personality Compatibility


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