Muskaan Gupta in

Muskaan Gupta

Collaborator · DISC type is
Staff Writer at The Morning Context
📍 Delhi, India

Muskaan Gupta is a Staff Writer at The Morning Context, where she covers Indian startups, e-commerce, and logistics. Her experience includes reporting on global supply chains and corporate sustainability. She holds a Bachelor of Arts in History from Lady Shri Ram College For Women.

Based on her previous writing roles, Muskaan has a demonstrated interest in travel, food trends, film, and culture. Her work with publications like The Vegan Review and National Geographic Traveller suggests a passion for lifestyle topics that complements her business and technology reporting.

Uniquely, she has deep expertise in the supply chain, manufacturing, and retail trends of the global pet industry across Asian, European, and North American markets.

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Experience
4 Years
Current Role
Staff Writer
Location
Delhi, India
Personality Overview

How Muskaan shows up

Example Driven
Good Listener
Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Priorities

Topics Muskaan cares about

Indian Startup Ecosystem
As a core part of her current role, she writes extensively on Indian startups, e-commerce companies, and unicorns for The Morning Context.
Logistics & Supply Chain
She has a background in writing about global supply chains and continues to cover logistics as a key part of her e-commerce reporting.
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Career

Work history

4-2025
Staff Writer
The Morning Context
4-2023 - 12-2024
Associate News Editor
GlobalPETS (& PETS International magazine)
7-2021 - 12-2022
Junior Writer (Native Content)
National Geographic Traveller India
7-2020 - 6-2021
Writer
The Vegan Review
1-2021 - 4-2021
Editorial Intern
National Geographic Traveller India
In the press

Media appearances

Muskaan Gupta - Writers - The Morning Context. Featured in The Morning Context
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Muskaan Gupta's Profile | The Morning Context Journalist - Skribe. Featured in Skribe
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Education
2018 - 2021
B.A. (hons.) History
Lady Shri Ram College For Women
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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