Muskaan Gupta

Collaborator
DISC Type : is

Staff Writer at The Morning Context

Delhi, India

Overview

Muskaan Gupta is a Staff Writer at The Morning Context, where she covers Indian startups, e-commerce, and logistics. Her experience includes reporting on global supply chains and corporate sustainability. She holds a Bachelor of Arts in History from Lady Shri Ram College For Women.

Based on her previous writing roles, Muskaan has a demonstrated interest in travel, food trends, film, and culture. Her work with publications like The Vegan Review and National Geographic Traveller suggests a passion for lifestyle topics that complements her business and technology reporting.

Uniquely, she has deep expertise in the supply chain, manufacturing, and retail trends of the global pet industry across Asian, European, and North American markets.

Personality Overview

Example Driven

Good Listener

Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Indian Startup Ecosystem
As a core part of her current role, she writes extensively on Indian startups, e-commerce companies, and unicorns for The Morning Context.
Logistics & Supply Chain
She has a background in writing about global supply chains and continues to cover logistics as a key part of her e-commerce reporting.
Data Privacy Regulation
She analyzes how tech companies are navigating India's data privacy laws, as shown in her writing on Truecaller's compliance challenges.

Media Appearances

Muskaan Gupta - Writers - The Morning Context. Featured in The Morning Context

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Muskaan Gupta's Profile | The Morning Context Journalist - Skribe. Featured in Skribe

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Work History

4-2025
Staff Writer at The Morning Context
4-2023 - 12-2024
Associate News Editor at GlobalPETS (& PETS International magazine)
7-2021 - 12-2022
Junior Writer (Native Content) at National Geographic Traveller India
7-2020 - 6-2021
Writer at The Vegan Review
1-2021 - 4-2021
Editorial Intern at National Geographic Traveller India

Education

2018 - 2021
B.A. (hons.) History from Lady Shri Ram College For Women

More Information

Social Presence :

Prographics :

Exp : 4 Location : Delhi, India Job Level : N/A Designation : Staff Writer at The Morning Context
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Insights For Selling To Muskaan

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muskaan is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Muskaan

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Muskaan move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Muskaan take some risk or not?

  • They probably won’t put a lot at risk.

You And Muskaan

Personality Compatibility


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