Nadine Abu-Ayyash

Commander
DISC Type : D

Manager, Internal Communications at Kraft Heinz

Canada

Overview

Nadine is a Corporate and Internal Communications Leader with extensive experience in the health and public sectors for major brands like Kraft Heinz and McCain Foods. An alumna of Queens University, she specializes in strategic internal communications and brand engagement. Colleagues describe her as professional, innovative, and highly skilled.

She demonstrates a strong sense of empathy and support for her colleagues, actively promoting personal fundraisers. Nadine also shows a thoughtful perspective on personal growth and psychology, questioning common narratives like "New year, new me" and sharing insights on goal-setting.

She cleverly described her career move from McCain Foods to Kraft Heinz as going "full circle from French fries to the magical sidekicks of ketchup and mayo. "

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not always relationship oriented.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

Corporate Culture
Frequently posts about creating a positive work environment, celebrating Kraft Heinz's certification as a "Great Place to Work".
Strategic Communications
Her core expertise involves designing and implementing enterprise-wide internal and external communication plans to support business objectives and manage issues.
Diversity & Inclusion
She was a Global HR & DEI Communications Partner at McCain Foods and holds a certification in "Diversity and Inclusion in a Global Enterprise. "

Media Appearances

Nadine has no verified media appearances

Work History

5-2024
Manager, Internal Communications at Kraft Heinz
4-2023 - 4-2024
Global HR & DEI Communications Partner at McCain Foods
4-2022 - 3-2023
Internal Communications Business Partner at McCain Foods
9-2019 - 3-2021
Regional PR & Communications Manager MEA at Astellas Pharma
7-2017 - 8-2019
Senior Communications Consultant at Medtronic

Education

2008 - 2009
Master's from Queen's University
2004 - 2007
Bachelor of Arts (High Honours) from Carleton University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Canada Job Level : Middle Designation : Manager, Internal Communications at Kraft Heinz
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Insights For Selling To Nadine

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nadine

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Nadine move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Nadine take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Nadine

Personality Compatibility


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