Nadine MacLennan

Doer
DISC Type : sd

Head of Brand & Strategic Partnerships at BCR Associates

Exeter, England, United Kingdom

Overview

Nadine is a B2B sales and marketing leader with over 20 years of experience across the UK and South Africa. As Head of Brand & Strategic Partnerships at BCR Associates, she drives commercial strategy, marketing, and key partnerships. She holds a Mini MBA from INSEAD.

Outside of work, Nadine enjoys spending time with her family. She is often found playing tennis, paddle boarding, cycling, or exploring the Devon countryside.

She has successfully transitioned her extensive telecommunications expertise into the energy and sustainability services sector.

Personality Overview

Deliberate Doer

Results Focused

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Net Zero Initiatives
Her recent activity shows a strong focus on sustainability, including sponsoring the Net Zero Expo and sharing content on decarbonisation and greenwashing rules.
B2B Brand Strategy
Her current role and 20+ year career are centered on leading brand development, marketing initiatives, and commercial strategy for B2B organizations.
Strategic Partnerships
Responsible for managing and growing relationships with associations and key partners to drive new business opportunities and enhance market visibility.

Media Appearances

Nadine has no verified media appearances

Work History

5-2023
Head of Brand & Strategic Partnerships at BCR Associates
1-2022 - 4-2023
Channel Manager at Focus Group (UK)
1-2021 - 12-2021
Business Development Executive at Jurassic Fibre
10-2018 - 1-2021
Branch Manager at Collyers Properties
4-2016 - 7-2017
Executive - Regional Sales (Acting Managing Executive) at Cell C

Education

Mini MBA from INSEAD
Finance for Non-Financial Managers from Vodacom Academy

More Information

Social Presence :

Prographics :

Exp : 22 Location : Exeter, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand & Strategic Partnerships at BCR Associates
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Insights For Selling To Nadine

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nadine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nadine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nadine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nadine

Personality Compatibility


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