Nancy Figgins in

Nancy Figgins

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Head of Customer Lifecycle Marketing, EE at BT
📍 United Kingdom

Nancy Figgins is a results-driven leader with over 20 years of experience, currently serving as the Head of Customer Lifecycle Marketing at EE. She specializes in data-driven marketing, CRM, and subscription base management to grow and monetize large customer bases. She holds an MBA from Cornells Johnson Graduate School of Management.

Her career features a unique blend of corporate and regulatory experience, having previously shaped broadcasting industry policy at Ofcom.

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Experience
22 Years
Current Role
Head of Customer Lifecycle Marketing, EE
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Nancy cares about

Customer Lifecycle
Her current role is centered on engaging, growing, and building value from EE's base of 12 million mobile customers.
Subscription Management
Previously led AOL's digital membership and subscriptions in Europe, holding P&L, marketing, and customer loyalty responsibilities.
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Career

Work history

9-2019
Head of Customer Lifecycle Marketing, EE
BT
4-2010 - 9-2017
Director, Membership and Subscriptions
AOL Europe
2-2008 - 4-2010
Head of Product Marketing
AOL Europe
7-2004 - 2-2008
Senior Manager, Strategy
AOL Europe
7-2001 - 7-2004
Senior Manager, Strategy & Economics
Ofcom (Independent Television Commission)
In the press

Media appearances

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Education
MBA
Cornell Johnson Graduate School of Management
BA
Boston University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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