Nancy Zarkogianni

Sharpshooter
DISC Type : CD

Content & Product Marketing at Apifon

Greece

Overview

Nancy is a B2B content and product marketer who excels at driving organic growth through data-driven, full-funnel content strategies. A graduate of The University of Sheffield, she has a proven track record of boosting audience engagement and product adoption, once increasing a companys organic traffic by 40% in under a year.

Outside of her core role, Nancy is committed to professional development, reading books on product positioning to stay current. She is an avid listener of B2B marketing podcasts and publicly champions collaboration with her team and partners, fostering a supportive work environment.

She has a sharp wit regarding overused marketing buzzwords, humorously pointing out the industrys love for phrases like "skyrocket success" and "unlock hidden opportunities. "

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Effective Product Positioning
She called April Dunford's book on product positioning a "must-read, " indicating a strong interest in how products are presented to the market.
Seamless User Onboarding
Holds a certification in User Onboarding and emphasizes its crucial role in making a good first impression and ensuring long-term user engagement.
Data-Driven Content
Focuses on creating audience-first, data-driven content to boost rankings and conversions, having previously achieved a 40% organic traffic increase.

Media Appearances

Nancy has no verified media appearances

Work History

5-2023 - 8-2025
Content & Product Marketing at Apifon
10-2022 - 4-2023
Content Marketing Manager at Apifon
5-2021 - 10-2022
B2B Content Marketing & Social Media Strategist at Astrolabs
2-2020 - 9-2022
Freelance Content writer at Self-employed
2-2017 - 1-2021
Group Head of Marketing at Lelos Group

Education

2003 - 2006
Bachelor of Business Administration (B.B.A.) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greece Job Level : N/A Designation : Content & Product Marketing at Apifon
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Insights For Selling To Nancy

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nancy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nancy

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nancy move?

  • If convinced, they can reach decisions quite fast.
  • Can Nancy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nancy

Personality Compatibility


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