Nancy Zarkogianni in

Nancy Zarkogianni

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Content & Product Marketing at Apifon
📍 Greece

Nancy is a B2B content and product marketer who excels at driving organic growth through data-driven, full-funnel content strategies. A graduate of The University of Sheffield, she has a proven track record of boosting audience engagement and product adoption, once increasing a companys organic traffic by 40% in under a year.

Outside of her core role, Nancy is committed to professional development, reading books on product positioning to stay current. She is an avid listener of B2B marketing podcasts and publicly champions collaboration with her team and partners, fostering a supportive work environment.

She has a sharp wit regarding overused marketing buzzwords, humorously pointing out the industrys love for phrases like "skyrocket success" and "unlock hidden opportunities. "

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Experience
15 Years
Current Role
Content & Product Marketing
Location
Greece
Personality Overview

How Nancy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nancy cares about

Effective Product Positioning
She called April Dunford's book on product positioning a "must-read, " indicating a strong interest in how products are presented to the market.
Seamless User Onboarding
Holds a certification in User Onboarding and emphasizes its crucial role in making a good first impression and ensuring long-term user engagement.
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Career

Work history

5-2023 - 8-2025
Content & Product Marketing
Apifon
10-2022 - 4-2023
Content Marketing Manager
Apifon
5-2021 - 10-2022
B2B Content Marketing & Social Media Strategist
Astrolabs
2-2020 - 9-2022
Freelance Content writer
Self-employed
2-2017 - 1-2021
Group Head of Marketing
Lelos Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2006
Bachelor of Business Administration (B.B.A.)
The University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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