Naoko Yamamoto

Examiner
DISC Type : cs

President at Ajinomoto do Brasil

Japan

Overview

Naoko Yamamoto is a seasoned executive with over 30 years at Ajinomoto Group. As President of Ajinomoto do Brasil and GM of the Latin America Division, he leverages a global career spanning Japan, Thailand, and Malaysia. His expertise covers R&D, HR, marketing, and sustainability, and he holds a degree in agricultural chemistry.

He has a deep admiration for the power of Brazilian sports. He actively demonstrates this through his leadership in renewing Ajinomotos support for the Brazilian Paralympic Committee, championing sports as a key promoter of health and well-being for society.

After serving as the Global General Manager of Human Resources, he transitioned to become the President of the Brazilian operation.

Personality Overview

Unexpressive

Process Oriented

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

ESG & Sustainability
He emphasizes presenting concrete sustainability solutions, not just goals, and shared the company's actions at events like COP 30.
Paralympic Sports
Personally involved in reinforcing the company's sponsorship of the Brazilian Paralympic Committee, which he believes promotes health and well-being.
Fostering Innovation
Actively engages in dialogues and seeks partnerships with local Brazilian entities to drive innovation and build new business opportunities.

Media Appearances

Naoko Yamamoto é A Nova Presidente Da Ajinomoto Do Brasil: Liderança Feminina Em Destaque. Featured in Acelera Varejo

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Naoko Yamamoto assume a presidência da Ajinomoto do Brasil e se torna a primeira mulher no cargo em 70 anos - Times Brasil - Licenciado Exclusivo CNBC. Featured in Times Brasil (CNBC)

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Ajinomoto do Brasil tem primeira mulher a assumir a presidência. Featured in Valor (Globo)

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Work History

4-2025
President at Ajinomoto do Brasil
4-2025
Executive Officer & General Manager of the Latin America Division at Ajinomoto Co., Inc.
7-1991
Managing at Ajinomoto Co., Inc.

Education

Naoko has no verified education history

More Information

Social Presence :

Prographics :

Exp : 34 Location : Japan Job Level : Senior Designation : President at Ajinomoto do Brasil
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Insights For Selling To Naoko

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naoko is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Naoko

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Naoko move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Naoko take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Naoko

Personality Compatibility


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