Naomi Jayne B. in

Naomi Jayne B.

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E-Commerce Lead UK & IE - Menswear at H&M
📍 London, England, United Kingdom

Naomi is a proactive E-Commerce Lead at H&M with 15 years of expertise in the luxury retail and property sectors. She excels at implementing commercial strategies that drive revenue and enhance brand perception for menswear. Colleagues describe her as proactive, enthusiastic, and professional.

Outside of her direct e-commerce role, Naomi has a strong interest in design, supported by a background as a Design Consultant and certifications in AutoCAD and Interior Design. This creative foundation complements her strategic and commercial mindset, allowing for a holistic approach to retail environments.

Naomi made a unique career transition from managing physical store build-outs and design projects to leading digital-first e-commerce initiatives.

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Current Role
E-Commerce Lead UK & IE - Menswear
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Naomi cares about

E-commerce Strategy
Leads the implementation of commercial strategy for H&M Menswear, focusing on revenue growth, customer experience, and elevating product engagement online.
Commercial Design
Previously worked as a Design Consultant, analyzing brand fit-outs and guiding design processes for commercial installations in leading UK shopping centres.
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Career

Work history

4-2024
E-Commerce Lead UK & IE - Menswear
H&M
8-2023 - 4-2024
E-Commerce Category Lead - Menswear
H&M
4-2021 - 8-2023
E-Commerce Category Lead - Baby and Kidswear
H&M
4-2018 - 5-2019
Design Consultant
Prosper
4-2015 - 3-2018
Project Manager
Liberty Ltd
In the press

Media appearances

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Education
2005 - 2009
BA (Hons) Degree
The Manchester Metropolitan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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