Naomi is a growth-focused Commercial Director at Tesco with 25 years of experience leveraging customer data to drive brand strategy and market share growth. With a background in computing and information systems from Ulster University, she has deep expertise in data analytics, digital transformation, and customer insight, previously holding leadership roles at Marks and Spencer and dunnhumby.
Outside of her primary role, Naomi is a Non-Executive Board Member for the British Frozen Food Federation and a board adviser for the Strategic Marketing MSc at Imperial College London Business School. She actively participates in team fundraising events, such as a "sprintathon" for Stand Up To Cancer, and is a mother of three.
Unique fact: Naomi was named to the prestigious DataIQ 100 list in 2023, which recognizes the most influential people in data and analytics.
Read the full overview →They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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