Naomi Kasolowsky

Go-getter
DISC Type : d

Board Member at British Frozen Food Federation

Hatfield, England, United Kingdom

Overview

Naomi is a growth-focused Commercial Director at Tesco with 25 years of experience leveraging customer data to drive brand strategy and market share growth. With a background in computing and information systems from Ulster University, she has deep expertise in data analytics, digital transformation, and customer insight, previously holding leadership roles at Marks and Spencer and dunnhumby.

Outside of her primary role, Naomi is a Non-Executive Board Member for the British Frozen Food Federation and a board adviser for the Strategic Marketing MSc at Imperial College London Business School. She actively participates in team fundraising events, such as a "sprintathon" for Stand Up To Cancer, and is a mother of three.

Unique fact: Naomi was named to the prestigious DataIQ 100 list in 2023, which recognizes the most influential people in data and analytics.

Personality Overview

Direct & Candid

Self-Confident

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Customer-Centric Growth
Her entire career, including roles at Tesco and M&S, has focused on using customer insight and data to drive commercial strategy, growth, and market share outperformance.
Data & Analytics
Recognized in the DataIQ 100 list of influential data leaders. She has a degree in Computing and a long history of leading insight and data science teams.
Retail Innovation
As Category Director, she recently reset the frozen food category, launching over 400 new and improved products to drive growth and attract customers.

Media Appearances

Tesco hires M&S insight head Kasolowsky. Featured in Research Live

See Now

Work History

1-2026
Board Member at British Frozen Food Federation
9-2024
Category Director at Tesco
10-2023 - 9-2024
Superstore Store Manager (Broadening Experience) at Tesco
1-2019 - 12-2023
Group Insight Director at Tesco
2-2017 - 1-2019
Head of Insight - Food, Clothing, Home at Marks and Spencer

Education

1993 - 1997
Computing and Information Systems from Ulster University
1988 - 1993
Education details unavailable from Loreto Convent Milford, Co. Donegal, Ireland

More Information

Social Presence :

Prographics :

Exp : 25 Location : Hatfield, England, United Kingdom Job Level : Mid-senior Designation : Board Member at British Frozen Food Federation
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Insights For Selling To Naomi

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naomi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Naomi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Naomi move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Naomi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Naomi

Personality Compatibility


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