Naomi Kasolowsky in

Naomi Kasolowsky

Go-getter · DISC type d
Board Member at British Frozen Food Federation
📍 Hatfield, England, United Kingdom

Naomi is a growth-focused Commercial Director at Tesco with 25 years of experience leveraging customer data to drive brand strategy and market share growth. With a background in computing and information systems from Ulster University, she has deep expertise in data analytics, digital transformation, and customer insight, previously holding leadership roles at Marks and Spencer and dunnhumby.

Outside of her primary role, Naomi is a Non-Executive Board Member for the British Frozen Food Federation and a board adviser for the Strategic Marketing MSc at Imperial College London Business School. She actively participates in team fundraising events, such as a "sprintathon" for Stand Up To Cancer, and is a mother of three.

Unique fact: Naomi was named to the prestigious DataIQ 100 list in 2023, which recognizes the most influential people in data and analytics.

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Experience
25 Years
Current Role
Board Member
Job Level
Mid-senior
Location
Hatfield, England, United Kingdom
Personality Overview

How Naomi shows up

Direct & Candid
Self-Confident
Vision Oriented

They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Priorities

Topics Naomi cares about

Customer-Centric Growth
Her entire career, including roles at Tesco and M&S, has focused on using customer insight and data to drive commercial strategy, growth, and market share outperformance.
Data & Analytics
Recognized in the DataIQ 100 list of influential data leaders. She has a degree in Computing and a long history of leading insight and data science teams.
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Career

Work history

1-2026
Board Member
British Frozen Food Federation
9-2024
Category Director
Tesco
10-2023 - 9-2024
Superstore Store Manager (Broadening Experience)
Tesco
1-2019 - 12-2023
Group Insight Director
Tesco
2-2017 - 1-2019
Head of Insight - Food, Clothing, Home
Marks and Spencer
In the press

Media appearances

Tesco hires M&S insight head Kasolowsky. Featured in Research Live
See now
Education
1993 - 1997
Computing and Information Systems
Ulster University
1988 - 1993
Education details unavailable
Loreto Convent Milford, Co. Donegal, Ireland
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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