Natalia Jelcova

Critic
DISC Type : C

Director of Finance at heyData

Prague, Czechia

Overview

Natalia is the Director of Finance at heyData, where she recently played a key role in closing a $16. 5M Series A funding round. Her background includes financial leadership at DODO and Procter & Gamble, with expertise in cross-border management and financial modeling. She holds a CEMS Masters in International Management.

Colleagues describe her as a hard-working individual with strong networking and communication skills. With a background in intercultural communication and a certification in mentoring, she appears passionate about connecting with and developing people. Her interests include major consulting and technology firms like Accenture and IBM.

Interesting fact: Natalia recently earned a certification in AI Literacy, showing a proactive interest in applying new technologies within the finance domain.

Personality Overview

Critic

Objective Thinker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Venture Fundraising
She recently orchestrated her company's $16. 5M Series A round, describing it as a massive vote of confidence and an incredible journey in the current climate.
SME Compliance
Her company's core vision is making compliance seamless for Small and Medium-sized Enterprises, a mission central to her role as Finance Director.
AI in Finance
Showed a direct and recent interest in this topic by obtaining a certification in AI Literacy, highlighting her focus on modernizing financial practices.

Media Appearances

Natalia Jelcova - Director Of Finance at heyData - The Org. Featured in The Org

See Now

Work History

1-2025
Director of Finance at heyData
4-2023 - 11-2024
Head of Finance DACH at DODO
8-2021 - 4-2023
Head of Finance CZ & SK at DODO
5-2019 - 7-2021
Commercial Finance Manager at Procter & Gamble
2-2019 - 5-2019
Employee Care Associate at Amazon

Education

8-2018 - 6-2020
CEMS Master‘s in International Management from CEMS - The Global Alliance in Management Education
2018 - 2020
CEMS MIM - Home School from Prague University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Prague, Czechia Job Level : Mid-senior Designation : Director of Finance at heyData
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Insights For Selling To Natalia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Natalia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Natalia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natalia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natalia

Personality Compatibility


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