Natalie Gurney is a freelance Marketing Director and founder of Marketing Alchemist Co, specializing in the events industry. With extensive experience at dmg events and Informa Markets, she focuses on strategic growth and digital transformation. She holds an MSc in Digital Leadership from Heriot-Watt University.
Colleagues and clients describe her as a smart, creative, and visionary leader who is a trusted strategic sounding board. She is passionate about building high-performing teams and fostering a culture of excellence. She values creating genuine, in-person experiences and human connection in a professional context.
She has won multiple awards for her work, including Best Trade Show Marketing Campaign and Marketing Campaign of the Year.
Read the full overview →They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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