Natalie Gurney in

Natalie Gurney

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Freelance | Marketing Consultant | Fractional Marketing Director at Marketing Alchemist Co
📍 Dubai, United Arab Emirates

Natalie Gurney is a freelance Marketing Director and founder of Marketing Alchemist Co, specializing in the events industry. With extensive experience at dmg events and Informa Markets, she focuses on strategic growth and digital transformation. She holds an MSc in Digital Leadership from Heriot-Watt University.

Colleagues and clients describe her as a smart, creative, and visionary leader who is a trusted strategic sounding board. She is passionate about building high-performing teams and fostering a culture of excellence. She values creating genuine, in-person experiences and human connection in a professional context.

She has won multiple awards for her work, including Best Trade Show Marketing Campaign and Marketing Campaign of the Year.

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Experience
10 Years
Current Role
Freelance | Marketing Consultant | Fractional Marketing Director
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Natalie cares about

Event Marketing
Her entire career is dedicated to marketing for event organizers, focusing on hitting registration targets and delivering commercially successful campaigns.
International Growth
Has over 15 years of experience marketing major events across Asia and the Middle East and writes about the nuances of expanding events across borders.
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Career

Work history

8-2025
Freelance | Marketing Consultant | Fractional Marketing Director
Marketing Alchemist Co
11-2023 - 8-2025
Marketing Director - Asia
dmg events
6-2022 - 11-2023
Acting Head of Marketing - Asia
dmg events
2-2022 - 11-2023
Head of Digital - Global
dmg events
2-2017 - 7-2019
Senior Marketing Manager
Informa Markets
In the press

Media appearances

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Education
1-2023 - 7-2025
Master of Science - MSc
Heriot-Watt University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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