Natalie Gurney is a freelance Marketing Director and founder of Marketing Alchemist Co, specializing in the events industry. With extensive experience at dmg events and Informa Markets, she focuses on strategic growth and digital transformation. She holds an MSc in Digital Leadership from Heriot-Watt University.
Colleagues and clients describe her as a smart, creative, and visionary leader who is a trusted strategic sounding board. She is passionate about building high-performing teams and fostering a culture of excellence. She values creating genuine, in-person experiences and human connection in a professional context.
She has won multiple awards for her work, including Best Trade Show Marketing Campaign and Marketing Campaign of the Year.
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