Natalie Gurney

Pioneer
DISC Type : Dsi

Freelance | Marketing Consultant | Fractional Marketing Director at Marketing Alchemist Co

Dubai, United Arab Emirates

Overview

Natalie Gurney is a freelance Marketing Director and founder of Marketing Alchemist Co, specializing in the events industry. With extensive experience at dmg events and Informa Markets, she focuses on strategic growth and digital transformation. She holds an MSc in Digital Leadership from Heriot-Watt University.

Colleagues and clients describe her as a smart, creative, and visionary leader who is a trusted strategic sounding board. She is passionate about building high-performing teams and fostering a culture of excellence. She values creating genuine, in-person experiences and human connection in a professional context.

She has won multiple awards for her work, including Best Trade Show Marketing Campaign and Marketing Campaign of the Year.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Event Marketing
Her entire career is dedicated to marketing for event organizers, focusing on hitting registration targets and delivering commercially successful campaigns.
International Growth
Has over 15 years of experience marketing major events across Asia and the Middle East and writes about the nuances of expanding events across borders.
Digital Leadership
She recently completed a Master of Science in Digital Leadership and previously held the role of Head of Digital at a global events company.

Media Appearances

Natalie has no verified media appearances

Work History

8-2025
Freelance | Marketing Consultant | Fractional Marketing Director at Marketing Alchemist Co
11-2023 - 8-2025
Marketing Director - Asia at dmg events
6-2022 - 11-2023
Acting Head of Marketing - Asia at dmg events
2-2022 - 11-2023
Head of Digital - Global at dmg events
2-2017 - 7-2019
Senior Marketing Manager at Informa Markets

Education

1-2023 - 7-2025
Master of Science - MSc from Heriot-Watt University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Freelance | Marketing Consultant | Fractional Marketing Director at Marketing Alchemist Co
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Natalie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They are generally fast movers and can take quick decisions
  • Can Natalie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Natalie

Personality Compatibility


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