Natalie Lunsford

Inquirer
DISC Type : cd

Senior Manager of Communications at Reynolds American Inc.

Winston-Salem, North Carolina, United States

Overview

Natalie Lunsford is a Senior Manager of Communications at Reynolds American Inc. , specializing in external communications, corporate brand, and digital strategy. A graduate of The University of North Carolina at Chapel Hill, she is described by colleagues as sharp, thoughtful, and a good writer who is deeply interested in policy and ESG.

Passionate about environmental causes, Natalie has a background in sustainability communications and served with AmeriCorps at the Piedmont Environmental Alliance. Her posts suggest a love for the mountains of her North Carolina hometown and a commitment to supporting local communities, especially in times of crisis.

She considers seeing a major sustainability project through from announcement to its opening ceremony a significant career milestone.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Corporate Sustainability
Her career includes multiple roles focused on sustainability communications and she recently celebrated the launch of a major sustainability project at her company.
Strategic Communications
As a Senior Communications Manager, she focuses on developing and executing strategies to elevate corporate brand and reputation across digital and social platforms.
Environmental Causes
She previously worked with the Piedmont Environmental Alliance, bringing environmental science programming to classrooms and has a history in sustainability-focused roles.

Media Appearances

Natalie has no verified media appearances

Work History

6-2025
Senior Manager of Communications at Reynolds American Inc.
3-2023 - 6-2025
Lead Manager of Corporate Brand & Digital Communications at Reynolds American Inc.
2-2022 - 3-2023
Business Communications and Sustainability Global Management Trainee at Reynolds American Inc.
8-2021 - 2-2022
AmeriCorps VISTA at Piedmont Environmental Alliance
4-2021 - 9-2021
Sustainability Communications Intern at Alamo Solutions

Education

2019 - 2021
Master of Arts - MA from The University of North Carolina at Chapel Hill
2020 - 2021
Master of Science - MS from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Winston-Salem, North Carolina, United States Job Level : Middle Designation : Senior Manager of Communications at Reynolds American Inc.
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Natalie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • Their decision making speed is somewhere in the middle.
  • Can Natalie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Natalie

Personality Compatibility


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