Natalie Madera
Energizer · DISC type INatalie Madera is a Partner at UM Worldwide, leading media strategy for major global brands like American Express and Coca-Cola. A graduate of the Fashion Institute of Technology, she has risen through the ranks at UM, demonstrating expertise in B2C brand communications and large-scale media planning.
Her background at the Fashion Institute of Technology and interest in brands like Ralph Lauren and Inditex indicate a strong passion for the fashion and retail industries. She strategically drives initiatives to champion inclusivity and foster collaborative environments within her agency, showing a commitment to team empowerment.
Unique fact: Natalie holds a dual role, serving as both a Partner for key accounts and as the agencys Diversity, Equity, and Belonging Lead.
Read the full overview →How Natalie shows up
They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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