Natalie Madera in

Natalie Madera

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Partner at UM Worldwide
📍 New York, New York, United States

Natalie Madera is a Partner at UM Worldwide, leading media strategy for major global brands like American Express and Coca-Cola. A graduate of the Fashion Institute of Technology, she has risen through the ranks at UM, demonstrating expertise in B2C brand communications and large-scale media planning.

Her background at the Fashion Institute of Technology and interest in brands like Ralph Lauren and Inditex indicate a strong passion for the fashion and retail industries. She strategically drives initiatives to champion inclusivity and foster collaborative environments within her agency, showing a commitment to team empowerment.

Unique fact: Natalie holds a dual role, serving as both a Partner for key accounts and as the agencys Diversity, Equity, and Belonging Lead.

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Experience
10 Years
Current Role
Partner
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Natalie cares about

Diversity & Inclusion
Leads Diversity, Equity, and Belonging initiatives at UM Worldwide, focusing on creating compelling conversations and championing inclusivity within the agency.
B2C Brand Strategy
Manages strategy for major consumer-facing brands, including American Express B2C, Coca-Cola, and USPS, demonstrating expertise in consumer marketing.
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Career

Work history

7-2021
Partner
UM Worldwide
1-2021
Diversity, Equity and Belonging Lead
UM Worldwide
7-2019 - 7-2021
Manager
UM Worldwide
2-2017 - 6-2019
Sr. Associate, Planning
UM Worldwide
9-2015 - 2-2017
Associate Media Planner
UM Worldwide
In the press

Media appearances

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Education
2011 - 2015
BS Advertising and Marketing Communications
Fashion Institute of Technology
Social presence
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Behavioral profile

DISC profile (public)

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