Natasha Stanton

Doer
DISC Type : ds

Head of Marketing (Acquisition & Partner) at Virgin Red

London, England, United Kingdom

Overview

Natasha is the Head of Marketing for Acquisition & Partners at Virgin Red, described as a proactive and curious strategic leader. She excels in data-led strategy, growth marketing, and brand creativity across media, FMCG, and financial services. Colleagues describe her as dedicated, strategic, and hard-working.

Outside of her core role, Natasha is committed to developing talent and has participated in the Future Frontiers mentoring programme. She actively engages with the marketing community through events and judging industry awards. Her background includes foundation studies in art and design, suggesting a creative inclination.

She developed "The Suns Who Cares Wins" campaign, which raised over £1m for NHS Charities.

Personality Overview

Long-term Focused

Fast-paced

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Customer Acquisition
Her current role focuses on acquisition and she recently served as a judge in the Customer Acquisition category for the DMA UK awards.
Strategic Partnerships
A primary responsibility in her current role at Virgin Red involves building relationships with Virgin Companies to drive loyalty and acquire new members.
Data-Driven Marketing
Her professional summary highlights a "data-first, optimisation-focused mindset" and experience in data-led strategy and media tracking.

Media Appearances

Natasha has no verified media appearances

Work History

8-2021
Head of Marketing (Acquisition & Partner) at Virgin Red
3-2021 - 8-2021
Marketing Lead (FTC) - Sky Sports at Sky
10-2020 - 3-2021
Freelance Marketing Consultant at Various
4-2020 - 10-2020
Head of Marketing, Brand Strategy & Planning (The Sun & Virgin Radio) at News UK
3-2019 - 3-2020
Planning and Communications Director, The Sun (Interim) at News UK

Education

2007 - 2010
BA Hons from University of Warwick
2006 - 2007
Foundation Studies in Art and Design from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing (Acquisition & Partner) at Virgin Red
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Insights For Selling To Natasha

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natasha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Natasha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Natasha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Natasha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Natasha

Personality Compatibility


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