Maren Coleman

Initiator
DISC Type : Di

Fractional CMO at Arcadia

United Kingdom

Overview

Maren is a C-suite marketing and commercial leader with extensive experience scaling businesses across fintech, travel, and e-commerce. A graduate of Columbia Business School and Johns Hopkins SAIS, she drives brand and digital transformation. Colleagues describe her as intuitive, highly experienced, and an inspiring leader.

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Revenue Growth
Recently spoke on a panel about scaling revenues in challenging markets and has a strong track record of driving commercial performance at companies like ClearScore.
AI Business Strategy
Recently earned a certification from MIT Sloan Executive Education in the implications of Artificial Intelligence for business strategy, showing a focus on emerging tech.
Brand Transformation
Led brand repositioning and development at fintech scale-up ClearScore and has deep expertise in brand strategy across startups and FTSE 100 businesses.

Media Appearances

Maren has no verified media appearances

Work History

3-2025 - 8-2025
Fractional CMO at Arcadia
7-2022 - 11-2023
Marketing Director at ClearScore
4-2022 - 7-2023
Chief Commercial & Marketing Officer at Hape®
11-2021 - 5-2022
Chief Marketing Officer UK - Interim at heycar
1-2021 - 7-2021
Chief Marketing Officer - Interim at Cudoni

Education

MBA from Columbia Business School
MA from Johns Hopkins School of Advanced International Studies (SAIS)

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Fractional CMO at Arcadia
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Insights For Selling To Maren

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maren is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Maren

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Maren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Maren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Maren

Personality Compatibility


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