Nelisiwe Madikane in

Nelisiwe Madikane

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Regional Marketing Manager at Sanlam
📍 Johannesburg Metropolitan Area, South Africa

Nelisiwe Madikane is a Regional Marketing Manager at Sanlam with extensive experience in the financial services sector at companies like AIG and Bayport. She is currently an MBA candidate at WITS Business School and holds a Marketing Practitioner certification, focusing on marketing strategy, key accounts, and management.

Her background includes developing and implementing comprehensive marketing strategies, managing budgets, and leading teams. She also has experience as a Media Strategist, planning and buying for above-the-line advertising campaigns.

A unique aspect of her career is her specialization in media strategy for major insurance brands, where she identified optimal platforms to maximize the impact of advertising on TV, radio, and print.

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Experience
15 Years
Current Role
Regional Marketing Manager
Job Level
Middle
Location
Johannesburg Metropolitan Area, South Africa
Personality Overview

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Priorities

Topics Nelisiwe cares about

Marketing Strategy
Her career is focused on defining, testing, and implementing both short and long-term marketing strategies for major financial brands.
Financial Services
Holds deep industry experience from marketing management roles at prominent financial and insurance companies including Sanlam, AIG, and Bayport Financial Services.
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Career

Work history

1-2020
Regional Marketing Manager
Sanlam
4-2017 - 1-2020
Marketing Manager
AIG
4-2015 - 4-2017
Media Strategist
Telesure Group Services
1-2011 - 1-2014
Marketing Consultant
Bayport Financial Services
1-2009 - 1-2010
Bayport Financial Services Marketing Assistant
Bayport Financial Services
In the press

Media appearances

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Education
Postgraduate Degree
Henley Business School - Africa
Bachelor of Commerce - BCom
IMM Graduate School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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