Nelle Owens Dunlap

Questioner
DISC Type : c

Product & Engineering Director at States Newsroom

Durham, North Carolina, United States

Overview

Nelle Owens Dunlap is the Product & Engineering Director at States Newsroom, where she leads the strategy and implementation of digital news products. She holds a News Product Management certification and is a graduate of the Leadership Academy for Women in Media, reflecting her specialized expertise in the field.

Outside of her tech leadership role, Nelle is a performance and multimedia artist with a Master of Fine Arts from the Maryland Institute College of Art. A former teacher, she is a devoted supporter of journalists and believes in using communal effort to create a fairer world.

She uniquely combines a career in digital news technology with an active practice as a performance and multimedia artist.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

News Product Strategy
Leads the digital news product portfolio at States Newsroom. Her posts highlight creating thorough product builds, stakeholder collaboration, and user testing.
Collaborative Journalism
Authored an article on reimagining story distribution through collaboration and developing open-source technology for republishing content among nonprofit newsrooms.
Multimedia Art
Holds a Master of Fine Arts and identifies as a performance and multimedia artist, with a focus on net art and the intersection of virtual and physical worlds.

Media Appearances

Nelle has no verified media appearances

Work History

8-2025
Product & Engineering Director at States Newsroom
4-2018 - 8-2025
Digital Director at States Newsroom
9-2016 - 4-2018
New Media Director at NC Policy Watch & The North Carolina Justice Center
9-2014 - 4-2016
Instructional Designer at Youth Digital
5-2014 - 8-2014
Lead Teacher; 3D Animation Summer Program at Youth Digital

Education

2011 - 2013
Master of Fine Arts (MFA) from Maryland Institute College of Art
2003 - 2008
Bachelor of Fine Arts (BFA) from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 12 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Product & Engineering Director at States Newsroom
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Insights For Selling To Nelle Owens

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nelle Owens is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nelle Owens

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nelle Owens move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nelle Owens take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nelle Owens

Personality Compatibility


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