Neo Pedrithes

Visionary
DISC Type : Ds

Chief Executive Officer EMEA & USA at Ice Recruitment

London, England, United Kingdom

Overview

Neo Pedrithes is the CEO of Ice Recruitment, specializing in placing high-performing sales talent within technology companies. With a background as a sales director at firms like Kelway and Insight, he leverages his experience to reduce hiring risks for sales leaders. People who have worked with him often describe him as honest, diligent, and a skilled communicator.

Outside of his executive role, Neo is passionate about mindset and self-education. He frequently consumes educational content online and shares motivational insights with his network, applying these principles to professional and personal life to foster growth and resilience.

Neos recruitment firm, Ice Recruitment, boasts a 97% fill rate in finding and placing candidates.

Personality Overview

Big Vision Person

Fast But Thoughtful

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Sales Talent Retention
He writes articles titled "Neo's sales talk" focusing on why top sales representatives quit and how leaders can improve retention through better communication.
Tech Sales Hiring
His core business is finding "unadvertised talent" for technology companies, focusing on sales professionals and other key business functions like HR and finance.
Risk in Hiring
He frames his role not as pushing recruitment, but as a consultant who helps sales leaders reduce the inherent risks associated with hiring new team members.

Media Appearances

Neo has no verified media appearances

Work History

5-2008
Chief Executive Officer EMEA & USA at Ice Recruitment
9-2007 - 5-2008
sales director at Kelway UK Ltd
11-2004 - 9-2007
sales director at Insight
1-2003 - 11-2004
Regional Senior Sales Manager at Misco
regional sales leader at Systemax Europe Ltd

Education

1986 - 1991
business studies from Sheffield Hallam University
1983 - 1986
Education details unavailable from mill hill county high

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer EMEA & USA at Ice Recruitment
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Insights For Selling To Neo

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Neo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Neo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Neo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Neo

Personality Compatibility


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