Neo Pedrithes in

Neo Pedrithes

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Chief Executive Officer EMEA & USA at Ice Recruitment
📍 London, England, United Kingdom

Neo Pedrithes is the CEO of Ice Recruitment, specializing in placing high-performing sales talent within technology companies. With a background as a sales director at firms like Kelway and Insight, he leverages his experience to reduce hiring risks for sales leaders. People who have worked with him often describe him as honest, diligent, and a skilled communicator.

Outside of his executive role, Neo is passionate about mindset and self-education. He frequently consumes educational content online and shares motivational insights with his network, applying these principles to professional and personal life to foster growth and resilience.

Neos recruitment firm, Ice Recruitment, boasts a 97% fill rate in finding and placing candidates.

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Experience
23 Years
Current Role
Chief Executive Officer EMEA & USA
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Neo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Neo cares about

Sales Talent Retention
He writes articles titled "Neo's sales talk" focusing on why top sales representatives quit and how leaders can improve retention through better communication.
Tech Sales Hiring
His core business is finding "unadvertised talent" for technology companies, focusing on sales professionals and other key business functions like HR and finance.
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Career

Work history

5-2008
Chief Executive Officer EMEA & USA
Ice Recruitment
9-2007 - 5-2008
sales director
Kelway UK Ltd
11-2004 - 9-2007
sales director
Insight
1-2003 - 11-2004
Regional Senior Sales Manager
Misco
regional sales leader
Systemax Europe Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1986 - 1991
business studies
Sheffield Hallam University
1983 - 1986
Education details unavailable
mill hill county high
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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