Neri Tollardo

Critic
DISC Type : C

Co-Founder & CEO at Plata Card

Mexico City, Mexico

Overview

Neri Tollardo is the Co-Founder and CEO of Plata Card, a fintech providing user-friendly and inclusive digital financial services in Mexico. His background includes roles as VP of Strategy at Tinkoff Bank and Head of CEEMEA Banks Equity Research at Morgan Stanley. He holds an MSc from The London School of Economics and is a CFA charterholder.

Colleagues have described him as smart, curious, strategically minded, and professional, noting his ability to direct conversations through insightful questions. He is focused on building products that reward consumers through simplicity, convenience, trust, and security.

His company, Plata Card, recently obtained its banking license in Mexico, a key objective and major validation of the companys mission just 2. 5 years after its founding.

Personality Overview

Objective Thinker

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Financial Inclusion
He is building Plata Card with the stated mission of creating financial products that reward consumers through inclusion, simplicity, and trust, particularly in the Mexican market.
Fintech in Mexico
He is leading Plata Card's growth in Mexico and recently received recognition for the company's commitment to the country from its Secretariat of Economy.
Building Consumer Trust
His professional introduction emphasizes the importance of trust and security in financial products, a core principle in his current venture at Plata Card.

Media Appearances

T1 E3 – Neri Tollardo, cofundador y CEO de Plata Card. Featured in Spotify

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RodCast T1 E3 - Neri Tollardo, Cofundador y Ceo de Plata Card. Featured in YouTube (RodCast)

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Neri Tollardo, fundador de Plata Card, nos revela las claves del .... Featured in Instagram

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Work History

8-2022
Co-Founder & CEO at Plata Card
2-2021 - 6-2022
VP of Strategy at Tinkoff Bank
11-2019 - 2-2021
Head of International Investor Relations and Partnerships at Tinkoff Bank
4-2018 - 11-2019
Vice President, Head of CEEMEA Banks Equity Research at Morgan Stanley
1-2018 - 4-2018
Vice President, CEEMEA Banks Equity Research at Morgan Stanley

Education

2011 - 2012
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2011 - 2011
Exchange Program from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City, Mexico Job Level : Leadership Designation : Co-Founder & CEO at Plata Card
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Insights For Selling To Neri

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neri is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Neri

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Neri move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Neri take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Neri

Personality Compatibility


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