Niall Sullivan

Initiator
DISC Type : Di

Head of Marketing, Senseye Predictive Maintenance at Siemens

Bracknell, England, United Kingdom

Overview

Niall is the Head of Marketing for Senseye Predictive Maintenance at Siemens, with over 10 years of experience in B2B SaaS marketing. He specializes in creating scalable, content-driven demand generation programs that focus on pipeline and revenue. Colleagues describe him as supportive, dedicated, and compassionate.

Outside of work, Niall is passionate about personal development and maintaining a healthy work-life balance, using frameworks to manage his mental well-being. He also has a keen interest in football, a passion stemming from childhood. Niall bases many of his major life decisions on his gut feeling.

He tells his story as an "accidental marketer, " highlighting a non-traditional path into the field.

Personality Overview

Risk-Accepting

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Content Strategy
He champions a podcast-first content strategy, focusing on building trust and educating the market before they are ready to buy, rather than chasing traditional MQLs.
Marketing Leadership
As a leader at Siemens, he focuses on team management, mentoring, and shifting marketing KPIs to align with revenue goals, earning praise for his supportive management style.
Podcasting for Growth
He hosts the "Trend Detection" podcast and is building a separate AI-powered tool, PodCritic, to provide insights and analytics for podcasters, showing a deep professional interest.

Media Appearances

Exploring Predictive Maintenance with Siemens Senseye with Niall Sullivan. Featured in YouTube

See Now

How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing, Senseye Predictive Maintenance). Featured in Apple Podcasts

See Now

Part 1 – With Niall Sullivan | EyeOpener podcast. Featured in Siemens.fm

See Now

Work History

4-2023
Head of Marketing, Senseye Predictive Maintenance at Siemens
1-2022 - 4-2023
VP Marketing at Senseye - A Siemens business
4-2021 - 1-2022
Global Marketing Manager at Senseye - A Siemens business
1-2020 - 4-2021
Inbound Marketing Specialist at Consignor
11-2016 - 1-2020
Digital Marketing Executive at Kahootz

Education

2007 - 2010
2:2 from University of Sunderland

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bracknell, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing, Senseye Predictive Maintenance at Siemens
URL has been copied!

Insights For Selling To Niall

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niall is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Niall

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Niall move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Niall take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Niall

Personality Compatibility


Other Siemens Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.