Niall Sullivan in

Niall Sullivan

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Head of Marketing, Senseye Predictive Maintenance at Siemens
📍 Bracknell, England, United Kingdom

Niall is the Head of Marketing for Senseye Predictive Maintenance at Siemens, with over 10 years of experience in B2B SaaS marketing. He specializes in creating scalable, content-driven demand generation programs that focus on pipeline and revenue. Colleagues describe him as supportive, dedicated, and compassionate.

Outside of work, Niall is passionate about personal development and maintaining a healthy work-life balance, using frameworks to manage his mental well-being. He also has a keen interest in football, a passion stemming from childhood. Niall bases many of his major life decisions on his gut feeling.

He tells his story as an "accidental marketer, " highlighting a non-traditional path into the field.

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Experience
13 Years
Current Role
Head of Marketing, Senseye Predictive Maintenance
Job Level
Mid-senior
Location
Bracknell, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Niall cares about

B2B Content Strategy
He champions a podcast-first content strategy, focusing on building trust and educating the market before they are ready to buy, rather than chasing traditional MQLs.
Marketing Leadership
As a leader at Siemens, he focuses on team management, mentoring, and shifting marketing KPIs to align with revenue goals, earning praise for his supportive management style.
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Career

Work history

4-2023
Head of Marketing, Senseye Predictive Maintenance
Siemens
1-2022 - 4-2023
VP Marketing
Senseye - A Siemens business
4-2021 - 1-2022
Global Marketing Manager
Senseye - A Siemens business
1-2020 - 4-2021
Inbound Marketing Specialist
Consignor
11-2016 - 1-2020
Digital Marketing Executive
Kahootz
In the press

Media appearances

Exploring Predictive Maintenance with Siemens Senseye with Niall Sullivan. Featured in YouTube
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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing, Senseye Predictive Maintenance). Featured in Apple Podcasts
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Education
2007 - 2010
2:2
University of Sunderland
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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