Niamh McCarthy

Inquirer
DISC Type : cd

Senior Consumer Insights Manager at Pentland Brands

United Kingdom

Overview

Niamh is a Senior Consumer Insights Manager at Pentland Brands, working with global names like Speedo, Ellesse, and Berghaus. Previously at Ocado Retail, she specialized in strategic research and using data to drive growth. She holds a Bachelor of Science from the University of Bristol.


She is passionate about building her team and is actively involved in recruiting new talent, from graduates to experienced managers, in the consumer insights field.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Consumer Insights
Her career is centered on understanding consumer problems and behavior for major retail and e-commerce brands, including Speedo, Berghaus, and Ocado.
Data-Driven Growth
Focuses on leveraging trade, consumer, and marketing data to fuel growth for the portfolio of brands at Pentland.
Talent Recruitment
Actively shares job opportunities and encourages people to join her team, demonstrating a commitment to building a strong insights department.

Media Appearances

Niamh has no verified media appearances

Work History

10-2024
Senior Consumer Insights Manager at Pentland Brands
4-2024 - 10-2024
Strategic Research Specialist at Ocado Retail Ltd
8-2021 - 4-2024
Senior Researcher at Ocado Retail Ltd
2-2017 - 8-2021
Insight Manager at Sparkler | Part of PA Consulting

Education

Bachelor of Science (BSc) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Middle Designation : Senior Consumer Insights Manager at Pentland Brands
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Insights For Selling To Niamh

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niamh is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Niamh

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Niamh move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Niamh take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Niamh

Personality Compatibility


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